Interview with Sanjay Walia & Sudhir Jain

UNO Minda

Date: 05 Nov 2013
Sanjay Walia is VP-Corporate Marketing and Sudhir Jain is  Executive Director-Group CFO of UNO Minda

Company Description: UNO Minda  is a tier-1 auto component supplier which manufactures two-wheeler switches and handle bar assemblies, electronics and sensors, four-wheeler switches and heater control panels, cigar lighters, automotive lamps, automotive horns, alternate fuel systems and CNG-LPG kits, automotive batteries, blow moulding components, seat belts, alloy wheels, wheel covers, air filtration systems, die casting components, SRC, cylinders, steering wheels, airbags, fuel caps, body sealing, car infotainment systems, air brakes, clutch actuation systems and automatic gear shifters for OEMs technology.

Are you expecting any uptake in orders from the OEMs in the foreseeable future?

SW: This is a question which nobody could answer today. Everyone (carmakers) is counting on the upcoming festive season. And let’s see how things shape up. We are also enhancing our presence in the CV segment where we have focussed less as of now.

 

As the rupee depreciates against the dollar, are you working on enhanced localisation in your product lines?

SJ:  Yes, the rupee depreciation has definitely led to a hike in prices of our products as well as of the vehicle makers’. But there is an opportunity in this. And as you pointed out in the question, localisation is the answer to that even though we don’t import much.  That is a continuous process. With the rupee depreciation, the whole process has been pre-poned. As more localisation exercises will be carried out, we stand to benefit as a domestic supplier. At the same time, we are looking forward to enhance our exports as well.

 

SW:  Barring some electronic components like diodes or capacitors, most of our other products like switches are developed in-house. We are investing very heavily on tool rooms for the last 15 years.  We have done the entire validation for all our product lines. Those are the heavy investments which are paying us off today.  So all these process are helping us during the Rupee devaluation.

 

Have you scaled back your expansion plans?

SJ:  We have been reviewing our short-term, medium-term and long-term plans. Even though there are short-term headwinds, the investments that we have already committed are going on as per our original plan. Nearly

75-100 crore will be invested by us.

 

Are you looking at more inorganic growth overseas?

SJ:  As you are aware, UNO Minda has acquired Clarton Horn S.A.U., Spain from PMAn Domestic AG, an entity affiliated to Quantum Kapital on April 15, 2013.The estimated cost of the acquisition is Euro 7.5 million approx. An acquisition of such kind is made keeping certain long term objectives of the organisation in mind. Accordingly, the target companies are identified. So we just don’t intend to increase the turnover or add new geographies. The ultimate objective of the acquisition is to bag new clients and source next-generation technology or to achieve design capabilities. By meeting these objectives, you can fill in the gaps wherever necessary. So if there is any such opportunity, we will definitely look at it.

 

Would you consider coming up with a dedicated brand name for your aftermarket vertical?

SW: It depends on our product lines. In future, we can put product specific branding in the aftermarket. But we have ‘UNO Minda’ as the principal brand.  We are focussing on the aftermarket in a bigger way. However, we are still in the drawing board stage for the leapfrog.

 

Is there any key initiative that you have taken in your existing product lines?

SW: Yes, we are working on weight-reduction of our product lines. Light weighting our portfolio is well appreciated by our clients. We are working in a collaborative manner with the OEMs to reduce the weight of the car which will ultimately enhance the fuel efficiency of their vehicles. We have also started working on airbags for the CV industry. By the end of next year, we have a plan to put up the project. That should really boost our presence in the CV segments.

 

How difficult will it be for you to crack the upcoming car infotainment biz?

SW: Fujitsu, our JV partner, is a renowned brand worldwide. This would help enhance our product range and quality. Fujitsu in fact is the largest supplier to Toyota worldwide. Then is the pricing, we have put up a manufacturing unit in the country which will ensure that our products are priced competitively. In fact, we are the first company to locally produce car infotainment systems.

 

Will you be supplying your products to the Datsun brand?

SW: As far as the Datsun brand is concerned, many of our existing products have gone into it. They are switches, horns, headlamps, tail lamps and other parts. We have been nominated as their key supplier in their future line-up too. We have also invested sizeable sums in Indonesia and Vietnam for building a plant, etc. So that plant be supplying to the made-in-Indonesia Datsun products too.

 

What is the turnover that you are eyeing for the UNO-Minda Group?

SJ: We are looking to clock a turnover of 10,000 crore in the next 4-5 years. More than that, we would like to be considered as a benchmarked company in the domestic auto component industry. So the quality of operations would be in tune with global standards. And at least 25pc of the Group turnover should come from the international business that comprises both exports and overseas operations. The aftermarket vertical will constitute about 15pc (at 1,500 crore) of the aforesaid amount by 2017-18.

 

And lastly, any plans to go for an IPO?

SJ: No, there are no such thoughts for an IPO in the immediate future.


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Sanjay Walia & Sudhir Jain
Date - 05 Nov 2013

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