TVS Motor Company (TVSM has announced its campaign, ‘Protect Little Riders’ as a part of TVSRide4Safety initiative. This one of a kind initiative by TVSM aims to spread awareness on safety of children on two-wheeler...
A recently released report by the Ministry of Road Transport and Highways (MoRTH) has revealed alarming statistics regarding road accidents in 2022, with over 50,000 individuals losing their lives in bike accidents ...
Delhi-based Bunty Godara has been doing motorcycle stunts for more than a decade now. He has now become a professional motorcycle stunt rider and is sponsored by names like K&N Filters, Axor helmets and is part of T...
TVS Motor Company inaugurated its maiden annual event for racing enthusiasts–MotoSoul 2019 in Goa. The company not only launched the TVS Racing Performance Gear during the event but also announced its team for the u...
Blackberrys, India’s leading menswear brand flagged off the 2018 edition of The Distinguished Gentleman’s Ride in Gurgaon. The Sunday morning saw over 500 distinguished gentlefolk in Gurgaon don stylish suits from B...
Suzuki Motorcycle India Private Limited (SMIPL) has kick-started the second-phase of its helmet awareness campaign – ‘#HelmetForLife. In a bid to promote safe-riding habits and encouraging two-wheeler riders as well...
Bikers from across the country rode into Vagator, Goa for the two-day (Nov 24 & 25 , 2017) 5th edition of the India Bike Week to celebrate their passion for moto-culture. Organised by Orangefish Entertainment Privat...
Bunty Godara recently participated in TVS Apache Pro Performance X which was organised by TVS Motor Company in Chennai. It was an event which involved non-stop stunt riding for five hours. Bunty was part of the team...
Motorcycle manufacturer Royal Enfield has collaborated with four custom builders across India in a bid to promote motorcycle personalisation. The list of customer builders includes - Inline Three, TNT Motorcycles, B...
Motown India conducted a simple yet decisive test to check the strength of some local helmets vis-a-vis the branded Indian ones. Three branded affordable new helmets from leading and popular Indian brands Steelbird,...
There are different ways to promote safe riding. When that effort is sugar coated with a beautiful offer, then you can be rest assured that people would love it. That’s what Droom has been doing with their Rs 9 per ...
Up in the mountains of Bhutan, there comes a time, ever so frequently, when heavy mist comes rolling in and blocks everything from view. So Akielie and I pull over under an overhanging rock, take off our helmets, g...
Steelbird Hi-Tech India, a leading helmet maker in India, has introduced an all new range of helmets called the Ares A1(professional series). These helmets come with some very interesting features. First and foremos...
As winter begins to nudge its way into a smoggy Delhi, parties and launches too are raising their exciting heads. One such show was held at the Capital’s Select City Walk where in association with The V Renaissance ...
The V Renaissance, a bespoke luxury brand showcased their exquisite leather collection in association with the iconic Indian Motorcycle Gurgaon at a fashion gala at The Indian Luxury Expo, 2015 in DLF Emporio, Vasan...
On the International Women’s Day, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) and Delhi Traffic Police organised a ‘Women Safety Rally,’ in New Delhi on March 8, 2015. The rally was flagged off by B. S. Bassi,...
Women in Indian metros, especially in Delhi have been shying away from wearing helmets. Riding pillion without helmets on two-wheelers has led to increasing fatalities among women. Now with the colourful and youthfu...
Energizer and Assurance Intl Limited have collaborated on a new line of automotive oil that will be sourced, manufactured, and distributed in India to complement the existing STP product portfolio in ...
The Uno Minda D-90 horn has a two-year manufacturing warranty and is competitively priced between Rs 295 and Rs 855. It can be conveniently purchased from a variety of top-tier online and offline reta...
A two-stage side airbag from ZF Lifetec uses the milliseconds before an unavoidable crash to build up valuable distance and better protect the occupants.