Pepe Jeans London is title partner for 2024 F1 Academy season for Red Bull

Pepe Jeans joins as title partner of the newly formed programme, in a partnership rooted in mutual commitment to excellence and the shared goal of advancing women’s roles in the traditionally male-dominated arena of...

Droom, Big Boy Toyz host Queens Drive 4.0

Droom, India's leading online automobile marketplace, and Big Boy Toyz, the country's premier destination for pre-owned luxury cars, joined forces to host the fourth season of the All-Women Supercar Rally – Queens D...

TVS Motor Company announces electric 2W racing championship

TVS Motor Company along with TVS Racing announced the launch of India's first-ever electric two-wheeler racing championship. This pioneering initiative is a significant step forward in motorsports and reaffirms TVS ...

TVS Motor Company partners with Indian Army for all-women motorcycle rally

To commemorate the 24th Kargil Vijay Diwas, the Indian Army flagged off its women motorcycle rally, in partnership with TVS Motor Company. The all women Motorcycle Rally was flagged off by Gen. Manoj Pande, PVSM, AV...

Firefox redefines adventure with Tremor X Series bicycles

Firefox Bikes, India’s leading premium bicycle brand, has introduced the Tremor X Series for adventure enthusiasts, designed to cater to various terrains and the Avalon model specifically designed for women bikers.

Montra Electric Super Auto collaborates with Super Woman Noor Jahan

Montra Electric, the EV arm of Murugappa Group surprised Ms. Noor Jahan, one of the city’s most recognisable female auto drivers, with a brand new ‘Super Auto’, at the inauguration of her driving school on her birth...

MG Motor India's "Drive Her Back" initiative empowers women

MG Motor India onboarded candidates for the 4th edition of ‘Drive Her Back’; an initiative aimed to empower women to re-establish their careers after a break.

JK Tyre Women's Rally to the Valley 2023 edition flagged off

Another edition of the celebrated and hugely-successful “JK Tyre WIAA Women's Rally to the Valley”, organised by the Western India Automobile Association (WIAA) and presented by JK Tyre, was flagged off, amidst thun...

Queens Drive Club hosts women super car rally on Feb 19

Queens Drive Club (QDC), India’s first and only women’s supercar club hosted its 3rd drive on February 19, 2023. To uplift, motivate and break the stereotype associated with women, Ms Ritika Jatin Ahuja, Founder of...

Queens Drive Club to host 3rd supercar drive for women on Feb 19

Queens Drive Club (QDC), India’s first and only women’s supercar club is hosting its 3rd Drive on February 19, 2023 preluding International Women's Day. To uplift, motivate and break the stereotype associated with...

Jeep India celebrates Unstoppable Women of Indian Navy

Jeep India, in collaboration with the Indian Navy, flagged of an all-women expedition titled 'She's Unstoppable,' on Navy Wellness & Welfare Association’s foundation day, also known as Nawwa Divas, to honour women h...

adidas globally launches Adistar CS for runners

adidas has revealed the Adistar CS, a shoe designed with more cushioning and support than previous versions, to help runners explore their distance potential.

MG Motor fosters young talent; partners with pro golfer Tvesa Malik

MG Motor India has announced its partnership with professional golfer Tvesa Malik, enabling women empowerment and showcasing its support for women in sports. Previously, the British carmaker had partnered with Khel ...

Big Boy Toyz launches 1st women’s supercar club with a “Queens” day out

No, it was not Baby’s Day Out, rather it was the Queens’ day out! Big Boy Toyz (BBT), a leading pre-owned luxury car company, organised the first edition of women supercars drive that witnessed a massive participat...

Big Boy Toyz launches all women Supercars Club

Big Boy Toyz, a leading pre-owned luxury car company, has introduced India’s first ever all-women supercars club, a community for women passionate about cars. The launch of the club commences with a flag-off at the ...

Personalised MG Hector for Tokyo Paralympics winner Bhavina Patel

MG Motor India, in association with The Vadodara Marathon, presented a customised MG Hector to Tokyo Paralympics 2020 silver medal winner Bhavina Patel. India’s first internet-connected SUV, Hector, has been customi...

Para athlete Deepa Malik voice in MG Astor personal AI assistant

MG Motor India aims to deliver a unique voice experience with a personal AI assistant in the upcoming SUV – MG Astor. The British automaker announced that the voice would be powered by none other than Paralympic ath...

Ather Energy does a Tesla with its first Impact Report

Ather Energy, India’s first intelligent electric scooter manufacturer, has released its first Impact Report, measuring its overall social, environmental, and economic impact in 2019-2020. Ather Energy has been award...

An all-women crew manufactures 50,000th MG Hector in Gujarat

MG Motor India has manufactured its 50,000th Hector with an all-women crew in Gujarat’s Vadodara. The initiative has created a new benchmark while celebrating ‘Diversity’ – one of the core pillars of the automaker –...

Double whammy for poor when it comes to road traffic crash, says World Bank report

The poor in India are in any way leading a life of misery and hopelessness but if anyone among them were to die in a road accident, the misery for the affected family would only increase in magnitude. A road crash m...

Ahead of new Citroën C5 Aircross launch, company researches on “Comfort”

Comfort is an inherent part of everyday life and the same has been revealed in a new research commissioned by Citroën India on where and how Indians seek comfort. Citroën India’s ‘Comfortology’ research revealed som...

New range of accessories & merchandise for all-new Thar

Mahindra & Mahindra has introduced an all-new range of accessories and merchandise for the All-New Thar. It has been put together keeping in mind the sporty and adventurous lifestyle of Thar owners and fans.

Indian Auto Journalism: Fall from Grace

The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...

Bengaluru City Police all-women motorcycle brigade with Royal Enfield

Bengaluru City Police in partnership with Royal Enfield has created an all women motorcycle riding brigade- ‘We for Women’, a team dedicated towards making Bengaluru a safer city for women and children.

Kent RO forays into automotive security with Kent CamEye at Rs 17,999

You have heard of them as water purifiers. Yes, who can forget the face of yesteryear Bollywood star Hema Malini endorsing Kent RO systems. The company has now come out with Kent CamEye, a next-gen car camera. KENT ...

Lamborghini Day celebrated for the first time in India

Automobili Lamborghini brought its international platform – Lamborghini Day to India for the first time from February 23 to 24, 2019 in Jaipur, Rajasthan in North India. Lamborghini Day celebrates Lamborghini’s lead...

30 young women star in JK Tyre YFLO Power Drive

JK Tyre Young FICCI Ladies Organisation Power Drive was successfully held in New Delhi, with over 30 young women bringing some of the iconic roads in the national capital to life as they sped along in their luxuriou...

US Trek Bicycle unveils Madone SLR in Rs 4.19 lakh to Rs 8.38 lakh range

Trek Bicycle has launched the latest generation of its ground-breaking aerodynamic race bike, Madone. Renowned for its ability to balance aerodynamics with ride quality, the new Madone has been updated with key tech...

More than 500 Triumph riders ride to support girl child education

Triumph Motorcycles India marked the 72nd Independence Day of India with special Triumph Freedom Ride held across its dealerships in India. Celebrating the spirit of freedom, 513 riders from the Riders Association o...

Audi welcomes Saudi Arabian women as they take the wheel

It’s a new era for women in Saudi Arabia: From now on they can also get a driver’s license and drive a car. Audi has dedicated a short film of its own to the new group of female customers and will show it on its soc...

Saudi racer Aseel Al Hamad commemorates reversal of ban on female drivers

Though Saudi Arabia is among the wealthiest nations in the world, it never allowed women to drive vehicles in its country. It may sound unbelievable but yes, it is true. But now the oil rich nation has lifted the ba...

All women crew waves BKT flag on Mount Everest

An enthusiastic group of five women across India in association with Balkrishna Industries Limited (BKT) scaled the Mount Everest (Sagarmatha) on June 4, 2018. The expedition also marked the first time that BKT has ...

India Bike Week 2017 - The Face of Indian Biking- A Wrap up

Just like that of a hound, my ears were up and my eyes keenly searched the horizon. The roar grew louder and louder. The riders had begun pouring in from all parts of the country. One, two, three or four. The cylind...

2017 edition of Rider Mania witnesses races, launches

Royal Enfield Rider Mania, India’s most definitive motorcycle festival which concluded recently saw participation from Royal Enfield enthusiasts in India and across the world as they converged at Goa to be a part of...

India Bike Week 2017 in Goa to attract 20,000 bikers

The weekend of November 24 and 25, 2017 will see over 20,000 bikers from across the country roaring their way to the beautiful state of Goa be part of the India Bike Week. It will be all about celebrating riding, br...

Triumph organises biggest-ever "Distinguished Gentleman's Ride"

As part of the Distinguished Gentleman's Ride (DGR) over 70,000 men and women all over the world dressed up in their finest formal attire and rode modern classic and vintage styled motorcycles through the streets of...

12 gritty riders successfully complete tour of Ladakh on 110cc TVS Scooty Zest

TVS Motor Company recently announced the successful completion of the Himalayan Highs Season 3, which saw participation of 12 gritty riders from across the country. These riders consisted of 10 female and 2 male can...

Datsun India honours cricketer Harmanpreet Kaur

Datsun India presented the Indian women's cricket team Vice Captain, Harmanpreet Kaur a redi-GO hatchback to honor her performance at the recent ICC Women's Championship 2017. Harmanpreet Kaur played an unbeaten kno...

First Delhi Bike Pride spreads strong message of equality

It was not the first Delhi Bike Parade, rather it was the first Delhi Bike Pride for the LGBTQIA community that was held on July 02, 2017. The LGBTQIA community basically encompasses lesbians, gays, bisexuals, trans...

Local helmets stand no chance in crash test with sledgehammer

Motown India conducted a simple yet decisive test to check the strength of some local helmets vis-a-vis the branded Indian ones. Three branded affordable new helmets from leading and popular Indian brands Steelbird,...

Jaguar Land Rover launches 2017 branded goods collection

Tata Motors owned JLR (Jaguar Land Rover) launched their latest 2017 collection of branded goods. Both Jaguar and Land Rover have been long associated with luxury and craftsmanship. Their Branded Goods Collection is...

Four women in a Tata Hexa set on an epic journey

Paving the way to create awareness on women empowerment, Dr. Najma Heptulla, Governor of Manipur, flagged off a team of four adventurous women - Meenakshi Aravind, Mookambika Rathinam, Ruckmani V and Priya Rajpal in...

Public, law enforcers equally to blame for not wearing safety belts

Even though safety belts in cars are meant to protect your life in case of an accident, a majority of Delhi-ites are not convinced of the fact that wearing a safety belt while travelling in a car can actually save y...

Mercedes-Benz partners with Laureus Sport for Good

Mercedes-Benz has associated with Laureus Sport for Good in India, using the power of sport to help underprivileged children overcome social challenges. The new partnership will see Mercedes-Benz funding two Laureus...

Distinguished Gentlemen’s Ride held in Mumbai, Pune

Nattily attired gentlemen and women took on to the roads again in Mumbai and Pune recently with their classic motorcycles for a global celebration of motorcycling, style, friendship and banter all in aid of giving ...

Fashion Designer Wendell Rodricks rocks with Audi Pune.

The JW Marriott in association with Jyotiee Balani and Luxury Partner Audi Pune played host to an exclusive fashion evening where the Trapezoid Collection was showcased by Schulen Fernandes for Wendell Rodricks on S...

Automobili Lamborghini hosts ‘First Super Sports Car drive for Women’

Automobili Lamborghini India piloted the First Super Sports Car Drive for Women in New Delhi. Extending its spirit to a broader spectrum of audience this drive was initiated to encourage the culture of driving passi...

Motorcycle Stunt Riding: No Pain, No Gain

There are several motorcycle stunt championships across the globe, but none of major significance yet in India. Energy drink Red Bull brought two-time European stunt champion and Red Bull athlete Aras Gibieza to Ind...

TVS Motor Company announces Himalayan Highs Season 2

Zest110 Himalayan Highs. Enthusiastic women riders across India have been invited to ride to the highest motorable road in the world on TVS Scooty Zest 110. The trip will be led by Ms. Anam Hashim, who rode the TVS ...

Porsche Cayenne expedition to support women’s empowerment

Porsche India has partnered with the organisation ‘Women Beyond Boundaries’ (WBB) on a 20-day expedition across the Himalayas. Nidhi Tiwari, founder of the organisation, will showcase women’s empowerment through mob...

Audi Pune plays host to lady drivers for an off-road experience

The lady drivers were invited by the Audi Pune dealership along with Jyotee Balani. The cars on the track included the Audi Q3, Q5 and Q7. These SUVs were tested on a natural off roading track. Audi dealerships acro...

Limited edition Ducati Scrambler and savvy sunglasses unveiled

Ducati Scrambler and Italia Independent have presented their new creations in Miami, USA during the week of the prestigious contemporary art exhibition “Art Basel”. The two brands launched a new limited edition Duca...

JW Marriott Mumbai Sahar

When I heard that a new JW Marriott was scheduled to open right next to the international airport in Mumbai, it was exciting news for a lot of people including me who instantly want to check in to a hotel without th...

Riding a path less ventured with Mahindra Gusto

Two-wheelers offer you spontaneity, like no four-wheeler can ever dream to offer, especially when the traffic outside is choc a bloc. Want to see a movie? Want to go out and grab a bite? Want to go out and feel the ...

Jaguar Land Rover India launches new 2015 collection of branded goods

Luxury car maker Jaguar Land Rover India, part of Tata Motors group, has launched the new 2015 Lifestyle Collection for both men's and women's clothing, gifts, accessories and luggage items. All products have been s...

Gul Panag Mahindra Scorpio Getaway adventure on Discovery channel

Versatile personality and a great Mahindra fan, Gul Panag, recently went on a challenging, women-only expedition, with her friend Swaty, from Manali to Leh in her customised Mahindra Scorpio Getaway, covering 2257 ...

JK Tyre presents ‘Women’s Rally to the Valley’

It was Mumbai’s first ever Women’s Car Rally and it had over 250 cars (1000 women) on the city streets on their special day. The rally commenced from Hotel Sahara Star (Domestic Airport) at 8 in the morning and proc...

Honda,Delhi Traffic Police organise ‘Women Safety Rally’

On the International Women’s Day, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) and Delhi Traffic Police organised a ‘Women Safety Rally,’ in New Delhi on March 8, 2015. The rally was flagged off by B. S. Bassi,...

Audi organises Women’s Power Drive on Women’s Day

German luxury car manufacturer Audi AG on March 8, 2015 organised the Audi Women’s Power Drive in New Delhi and Bengaluru to celebrate Women’s Day. This was an exclusive programme to give women auto enthusiasts a ch...

Resplendent Rendezvous

As dawn breaks and the morning mist begins to settle we congregate around the well rested bulls with cloths and tools tending to them with care. The itinerary for the day is a tour around the various historic sites ...

Toyota partners with fashion diva Claire Sulmers

Toyota has partnered with Claire Sulmers in the US. She is the founder of Fashion Bomb Daily, a daily online destination for the multicultural fashionista. With more than 2.4 million monthly visitors, she knows how ...

Women in India now have a reason to wear helmets

Women in Indian metros, especially in Delhi have been shying away from wearing helmets. Riding pillion without helmets on two-wheelers has led to increasing fatalities among women. Now with the colourful and youthfu...

Shah Rukh Khan has Korean women screaming for more

There is no doubt that Shah Rukh Khan remains King Khan of India and that the Koreans too, like the Indians, adore him, or as we all say, “worship” him. The moment he stepped inside the hall, the Korean community t...

Land Rover, Barbour join hands for clothing

Two British icons, Land Rover and Barbour have announced their first clothing collaboration for Autumn/Winter ‘14. According to a company statement, the collection will include a series of men’s and women’s outerwea...

Lamborghini introduces perfume "L" for men

The newest product in the collection of super sports car maker Lamborghini is the perfume "L", for men who love essential, unique luxury. The first of the four fragrances, a limited edition with only 999 produced, w...

Chevy keeps its promise but not the Brits!

LONDON: New research out reveals that Brits can only keep a promise for six days, and a third (29 pe




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