Pepe Jeans joins as title partner of the newly formed programme, in a partnership rooted in mutual commitment to excellence and the shared goal of advancing women’s roles in the traditionally male-dominated arena of...
Droom, India's leading online automobile marketplace, and Big Boy Toyz, the country's premier destination for pre-owned luxury cars, joined forces to host the fourth season of the All-Women Supercar Rally – Queens D...
TVS Motor Company along with TVS Racing announced the launch of India's first-ever electric two-wheeler racing championship. This pioneering initiative is a significant step forward in motorsports and reaffirms TVS ...
To commemorate the 24th Kargil Vijay Diwas, the Indian Army flagged off its women motorcycle rally, in partnership with TVS Motor Company. The all women Motorcycle Rally was flagged off by Gen. Manoj Pande, PVSM, AV...
Firefox Bikes, India’s leading premium bicycle brand, has introduced the Tremor X Series for adventure enthusiasts, designed to cater to various terrains and the Avalon model specifically designed for women bikers.
Montra Electric, the EV arm of Murugappa Group surprised Ms. Noor Jahan, one of the city’s most recognisable female auto drivers, with a brand new ‘Super Auto’, at the inauguration of her driving school on her birth...
MG Motor India onboarded candidates for the 4th edition of ‘Drive Her Back’; an initiative aimed to empower women to re-establish their careers after a break.
Another edition of the celebrated and hugely-successful “JK Tyre WIAA Women's Rally to the Valley”, organised by the Western India Automobile Association (WIAA) and presented by JK Tyre, was flagged off, amidst thun...
Queens Drive Club (QDC), India’s first and only women’s supercar club hosted its 3rd drive on February 19, 2023. To uplift, motivate and break the stereotype associated with women, Ms Ritika Jatin Ahuja, Founder of...
Queens Drive Club (QDC), India’s first and only women’s supercar club is hosting its 3rd Drive on February 19, 2023 preluding International Women's Day. To uplift, motivate and break the stereotype associated with...
Jeep India, in collaboration with the Indian Navy, flagged of an all-women expedition titled 'She's Unstoppable,' on Navy Wellness & Welfare Association’s foundation day, also known as Nawwa Divas, to honour women h...
adidas has revealed the Adistar CS, a shoe designed with more cushioning and support than previous versions, to help runners explore their distance potential.
MG Motor India has announced its partnership with professional golfer Tvesa Malik, enabling women empowerment and showcasing its support for women in sports. Previously, the British carmaker had partnered with Khel ...
No, it was not Baby’s Day Out, rather it was the Queens’ day out! Big Boy Toyz (BBT), a leading pre-owned luxury car company, organised the first edition of women supercars drive that witnessed a massive participat...
Big Boy Toyz, a leading pre-owned luxury car company, has introduced India’s first ever all-women supercars club, a community for women passionate about cars. The launch of the club commences with a flag-off at the ...
MG Motor India, in association with The Vadodara Marathon, presented a customised MG Hector to Tokyo Paralympics 2020 silver medal winner Bhavina Patel. India’s first internet-connected SUV, Hector, has been customi...
MG Motor India aims to deliver a unique voice experience with a personal AI assistant in the upcoming SUV – MG Astor. The British automaker announced that the voice would be powered by none other than Paralympic ath...
Ather Energy, India’s first intelligent electric scooter manufacturer, has released its first Impact Report, measuring its overall social, environmental, and economic impact in 2019-2020. Ather Energy has been award...
MG Motor India has manufactured its 50,000th Hector with an all-women crew in Gujarat’s Vadodara. The initiative has created a new benchmark while celebrating ‘Diversity’ – one of the core pillars of the automaker –...
The poor in India are in any way leading a life of misery and hopelessness but if anyone among them were to die in a road accident, the misery for the affected family would only increase in magnitude. A road crash m...
Comfort is an inherent part of everyday life and the same has been revealed in a new research commissioned by Citroën India on where and how Indians seek comfort. Citroën India’s ‘Comfortology’ research revealed som...
Mahindra & Mahindra has introduced an all-new range of accessories and merchandise for the All-New Thar. It has been put together keeping in mind the sporty and adventurous lifestyle of Thar owners and fans.
The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Bengaluru City Police in partnership with Royal Enfield has created an all women motorcycle riding brigade- ‘We for Women’, a team dedicated towards making Bengaluru a safer city for women and children.
You have heard of them as water purifiers. Yes, who can forget the face of yesteryear Bollywood star Hema Malini endorsing Kent RO systems. The company has now come out with Kent CamEye, a next-gen car camera. KENT ...
Automobili Lamborghini brought its international platform – Lamborghini Day to India for the first time from February 23 to 24, 2019 in Jaipur, Rajasthan in North India. Lamborghini Day celebrates Lamborghini’s lead...
JK Tyre Young FICCI Ladies Organisation Power Drive was successfully held in New Delhi, with over 30 young women bringing some of the iconic roads in the national capital to life as they sped along in their luxuriou...
Trek Bicycle has launched the latest generation of its ground-breaking aerodynamic race bike, Madone. Renowned for its ability to balance aerodynamics with ride quality, the new Madone has been updated with key tech...
Triumph Motorcycles India marked the 72nd Independence Day of India with special Triumph Freedom Ride held across its dealerships in India. Celebrating the spirit of freedom, 513 riders from the Riders Association o...
It’s a new era for women in Saudi Arabia: From now on they can also get a driver’s license and drive a car. Audi has dedicated a short film of its own to the new group of female customers and will show it on its soc...
Though Saudi Arabia is among the wealthiest nations in the world, it never allowed women to drive vehicles in its country. It may sound unbelievable but yes, it is true. But now the oil rich nation has lifted the ba...
An enthusiastic group of five women across India in association with Balkrishna Industries Limited (BKT) scaled the Mount Everest (Sagarmatha) on June 4, 2018. The expedition also marked the first time that BKT has ...
Just like that of a hound, my ears were up and my eyes keenly searched the horizon. The roar grew louder and louder. The riders had begun pouring in from all parts of the country. One, two, three or four. The cylind...
Royal Enfield Rider Mania, India’s most definitive motorcycle festival which concluded recently saw participation from Royal Enfield enthusiasts in India and across the world as they converged at Goa to be a part of...
The weekend of November 24 and 25, 2017 will see over 20,000 bikers from across the country roaring their way to the beautiful state of Goa be part of the India Bike Week. It will be all about celebrating riding, br...
As part of the Distinguished Gentleman's Ride (DGR) over 70,000 men and women all over the world dressed up in their finest formal attire and rode modern classic and vintage styled motorcycles through the streets of...
TVS Motor Company recently announced the successful completion of the Himalayan Highs Season 3, which saw participation of 12 gritty riders from across the country. These riders consisted of 10 female and 2 male can...
Datsun India presented the Indian women's cricket team Vice Captain, Harmanpreet Kaur a redi-GO hatchback to honor her performance at the recent ICC Women's Championship 2017. Harmanpreet Kaur played an unbeaten kno...
It was not the first Delhi Bike Parade, rather it was the first Delhi Bike Pride for the LGBTQIA community that was held on July 02, 2017. The LGBTQIA community basically encompasses lesbians, gays, bisexuals, trans...
Motown India conducted a simple yet decisive test to check the strength of some local helmets vis-a-vis the branded Indian ones. Three branded affordable new helmets from leading and popular Indian brands Steelbird,...
Tata Motors owned JLR (Jaguar Land Rover) launched their latest 2017 collection of branded goods. Both Jaguar and Land Rover have been long associated with luxury and craftsmanship. Their Branded Goods Collection is...
Paving the way to create awareness on women empowerment, Dr. Najma Heptulla, Governor of Manipur, flagged off a team of four adventurous women - Meenakshi Aravind, Mookambika Rathinam, Ruckmani V and Priya Rajpal in...
Even though safety belts in cars are meant to protect your life in case of an accident, a majority of Delhi-ites are not convinced of the fact that wearing a safety belt while travelling in a car can actually save y...
Mercedes-Benz has associated with Laureus Sport for Good in India, using the power of sport to help underprivileged children overcome social challenges. The new partnership will see Mercedes-Benz funding two Laureus...
Nattily attired gentlemen and women took on to the roads again in Mumbai and Pune recently with their classic motorcycles for a global celebration of motorcycling, style, friendship and banter all in aid of giving ...
The JW Marriott in association with Jyotiee Balani and Luxury Partner Audi Pune played host to an exclusive fashion evening where the Trapezoid Collection was showcased by Schulen Fernandes for Wendell Rodricks on S...
Automobili Lamborghini India piloted the First Super Sports Car Drive for Women in New Delhi. Extending its spirit to a broader spectrum of audience this drive was initiated to encourage the culture of driving passi...
There are several motorcycle stunt championships across the globe, but none of major significance yet in India. Energy drink Red Bull brought two-time European stunt champion and Red Bull athlete Aras Gibieza to Ind...
Zest110 Himalayan Highs. Enthusiastic women riders across India have been invited to ride to the highest motorable road in the world on TVS Scooty Zest 110. The trip will be led by Ms. Anam Hashim, who rode the TVS ...
Porsche India has partnered with the organisation ‘Women Beyond Boundaries’ (WBB) on a 20-day expedition across the Himalayas. Nidhi Tiwari, founder of the organisation, will showcase women’s empowerment through mob...
The lady drivers were invited by the Audi Pune dealership along with Jyotee Balani. The cars on the track included the Audi Q3, Q5 and Q7. These SUVs were tested on a natural off roading track. Audi dealerships acro...
Ducati Scrambler and Italia Independent have presented their new creations in Miami, USA during the week of the prestigious contemporary art exhibition “Art Basel”. The two brands launched a new limited edition Duca...
When I heard that a new JW Marriott was scheduled to open right next to the international airport in Mumbai, it was exciting news for a lot of people including me who instantly want to check in to a hotel without th...
Two-wheelers offer you spontaneity, like no four-wheeler can ever dream to offer, especially when the traffic outside is choc a bloc. Want to see a movie? Want to go out and grab a bite? Want to go out and feel the ...
Luxury car maker Jaguar Land Rover India, part of Tata Motors group, has launched the new 2015 Lifestyle Collection for both men's and women's clothing, gifts, accessories and luggage items. All products have been s...
Versatile personality and a great Mahindra fan, Gul Panag, recently went on a challenging, women-only expedition, with her friend Swaty, from Manali to Leh in her customised Mahindra Scorpio Getaway, covering 2257 ...
It was Mumbai’s first ever Women’s Car Rally and it had over 250 cars (1000 women) on the city streets on their special day. The rally commenced from Hotel Sahara Star (Domestic Airport) at 8 in the morning and proc...
On the International Women’s Day, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) and Delhi Traffic Police organised a ‘Women Safety Rally,’ in New Delhi on March 8, 2015. The rally was flagged off by B. S. Bassi,...
German luxury car manufacturer Audi AG on March 8, 2015 organised the Audi Women’s Power Drive in New Delhi and Bengaluru to celebrate Women’s Day. This was an exclusive programme to give women auto enthusiasts a ch...
As dawn breaks and the morning mist begins to settle we congregate around the well rested bulls with cloths and tools tending to them with care. The itinerary for the day is a tour around the various historic sites ...
Toyota has partnered with Claire Sulmers in the US. She is the founder of Fashion Bomb Daily, a daily online destination for the multicultural fashionista. With more than 2.4 million monthly visitors, she knows how ...
Women in Indian metros, especially in Delhi have been shying away from wearing helmets. Riding pillion without helmets on two-wheelers has led to increasing fatalities among women. Now with the colourful and youthfu...
There is no doubt that Shah Rukh Khan remains King Khan of India and that the Koreans too, like the Indians, adore him, or as we all say, “worship” him. The moment he stepped inside the hall, the Korean community t...
Two British icons, Land Rover and Barbour have announced their first clothing collaboration for Autumn/Winter ‘14. According to a company statement, the collection will include a series of men’s and women’s outerwea...
The newest product in the collection of super sports car maker Lamborghini is the perfume "L", for men who love essential, unique luxury. The first of the four fragrances, a limited edition with only 999 produced, w...
LONDON: New research out reveals that Brits can only keep a promise for six days, and a third (29 pe
Energizer and Assurance Intl Limited have collaborated on a new line of automotive oil that will be sourced, manufactured, and distributed in India to complement the existing STP product portfolio in ...
The Uno Minda D-90 horn has a two-year manufacturing warranty and is competitively priced between Rs 295 and Rs 855. It can be conveniently purchased from a variety of top-tier online and offline reta...
A two-stage side airbag from ZF Lifetec uses the milliseconds before an unavoidable crash to build up valuable distance and better protect the occupants.