"Child safety is a matter that cannot be overlooked, especially regarding road safety. We as a brand are committed to offer products for children which are safe to use and therefore, it also becomes our responsibility to educate our audience regarding the road safety of their children. To represent the concern amongst our users, we developed our campaign #ChildSafetyMatters, emphasizing child safety while driving and how kids' car seats play a crucial factor. Boosting the thought behind the campaign, we are happy to get support from one of the leading automobile company Jeep India who bestows its belief in the same initiative. With this association, we hope to reach a wider audience of both parents and car lovers. Further, having an Instagram sensation like Amol Kamble was the cherry on top. With this campaign, we expect to widen our voice with our relevant audience," said Kunal Popat, Founder of R for Rabbit.
Commenting on the association, Aditya Jairaj, Deputy Managing Director, Stellantis India and Head of Jeep India Operations said, “Our association with R for Rabbit is based on a shared commitment to safety, especially the welfare of our youngest passengers. At Jeep, we understand the importance of safety for all occupants in the vehicle and have been the leader in implementing safety standards including ISO fix child safety seats to ensure your family enjoys adventures with safety on every trip.”
Appreciating this initiative, Havaldar Amol Kamble, Mumbai Police said, "I am very proud to be associated with such a powerful social message. What I also like is the positive interaction shown between police and citizens. More such work should be done. Congratulations to team R for Rabbit and Jeep India".
R for Rabbit in support with Jeep India and Havaldar Amol Kamble urge parents, guardians, and all users to prioritize child safety and ensure appropriate safety measures while driving. Hence, the campaign emphasizes that every child deserves a safe journey, and our collective responsibility is to make it possible.