Mika Hakkinen, Johnnie Walker on an India road safety mission

In India, 1 road accident occurs every four minutes – and it is estimated that 1.5% of road traffic accidents and 4.6% of fatalities are attributable to drink driving. All these accidents are preventable and Johnnie Walker The Journey believes a single drink driving fatality is too many.

Johnnie Walker The Journey places great importance on Responsible Drinking and #JOINTHEPACT has been spearheaded by Mika Häkkinen for 10 years. Johnnie Walker The Journey’s #JOINTHEPACT campaign is brought to life through F1 asking consumers from across the globe to make a commitment to never drink and drive through making a personal pledge. Today, more than 4.8 million pledges have been collected in over 40 countries worldwide and now are committed to collecting 5 million pledges by 2018 worldwide. Johnnie Walker The Journey is bringing #JOINTHEPACT to India to collect over 2 million pledges, and to take the pledge total over the global target.

Ola the responsible driving partner for #JOINTHEPACT will be giving consumers a chance to ride with Mika in Mumbai on November 11.  Mika Hakkinen will drive winners of contests in The Caparo T1 on the 12th in Gurugram.