As part of the Distinguished Gentleman's Ride (DGR) over 70,000 men and women all over the world dressed up in their finest formal attire and rode modern classic and vintage styled motorcycles through the streets of over 600 cities, across 95 countries, to help raise awareness and funds for prostate cancer research and suicide prevention. DGR in India has also seen great success with more than 2000 riders across the country taking part.
The Distinguished Gentleman's Ride is a totally unique global motorcycling event that has raised to date around £6million ($8million) for men’s health through the charity Movember, and Triumph Motorcycles is the official DGR motorcycle partner for a fifth consecutive year.
Founded by Mark Hawwa in 2012, with a first ride attended by 2,500 dapper ladies and gentlemen, worldwide interest has grown to such an extent that this year with around 70,000 riders registered it will be the biggest yet. And, to reflect the impact and importance of the DGR, Triumph has provided 4 brand new motorcycles from the Bonneville line-up to be awarded to the highest fundraisers and competition winners.
To celebrate this year’s historic ride Triumph have built a special one-off version of the modern classic Bonneville T100 called ‘The Dapper Bonnie DGR100’. Designed in partnership with Harris Tweed, this exclusive custom feature a unique bronze tank and Triumph Harris Tweed saddle, a version of which is up for grabs to win by the top 10 ‘Team Triumph’ fundraisers on the DGR
Paul Stroud, Chief Commercial Officer for Triumph Motorcycles said; "We're delighted to be able to support and participate in such an extraordinary and wonderful event, for such a powerful cause for good. We see this as one of the most important partnerships we have, which is why this year we have agreed a new four-year contract in order to help the DGR team take the event and its positive impact on men’s health to an even bigger level.” Thos who were part of the ride in India included Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd and Bollywood actor Amit Sadh.
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