In
our fast-moving world, many people seek time-out in a natural environment. As a
result, leisure activities in the open air are experiencing a major boom and an
increasing number of sport enthusiasts feel attracted to open terrain and the
mountains. Modern lifestyle is active and when it is possible to combine it
with an impressive mountain setting, it offers health, variety and enjoyment
alike. The diversity of the activities allows each and everyone to find his or
her very own alternative. Whether hiker, climber or passionate cyclist, it is
important that people are able to organize themselves quickly and easily. In
order to do this, it is necessary to have the appropriate sports equipment,
which is equally as important as a comfortable means of transport. According to
a press communication from Munich in German, from now on, mountain sports
specialist SALEWA and car manufacturer BMW are pooling their competences to
combine individual mobility with the perfect outdoor experience. In a
cooperative partnership being launched in September 2014, those interested will
experience a combination of driving pleasure and the fascination of mountain
sports.
The collaboration between the BMW brand and SALEWA
was announced at the ISPO, the leading international trade fair of the winter
sports industry, on January 28, 2014. In future, the carmaker and the mountain
sports specialist will jointly invite active people to go out and enjoy nature.
BMW’s efficient technological orientation will meet up with the many years of
experience multi-specialist SALEWA has to offer at a vertical level, thereby
creating a dynamic connection.
From
September 2014, the cooperative partners will be organising a series of events
featuring varied mountain sports and outdoor experiences designed to appeal to
their guests. SALEWA will be supporting these outdoor activities with the
appropriate equipment. Experienced athletes and mountain guides will accompany
the events. With the provision of its own vehicles, BMW will allow visitors to
each location to experience innovative technology, sporty driving dynamics and
a newly conceived mobility concept.
With the series production version of the
Concept Active Tourer, BMW is extending its model range within the rapidly
growing premium small car and compact car segment. This new BMW combines a high
level of spatial functionality and compact exterior dimensions with the highest
degree of efficiency and driving dynamics as well as a stylish appearance
boasting a typical BMW design. Therefore, it is ideally suited to active,
sports-minded people who like to move about outdoors.
Dr. Steven Althaus, head of BMW Brand
Management and BMW Group Marketing Services, says about the cooperation with SALEWA,
“With the series production version of the BMW Concept Active Tourer, BMW is
once again providing proof of its ability to provide new concepts that are
oriented to the needs of customers.
SALEWA – a manufacturer of high-quality mountaineering equipment – and
BMW are sharing the mutual goal of providing people of today with optimum
mobility for mind and body. We look forward to cooperating with SALEWA and to
the joint realisation of exciting projects.”
Those participating in the joint events will
get to know the vehicle on a test drive, during which they will be able to
convince themselves of its advantages.