While
Vijay Mallya controlled Sahara Force India is doing exceptionally well at the
start of the 2014 season of Formula One, it has announced that Gatorade
UK, the sports performance nutrition specialists, has become an official
supplier of the team.
According to a press statement, Gatorade was
first developed in 1965 by researchers at the University of Florida to
replenish fluid, carbohydrates and electrolytes that athletes lose in sweat
during athletic competitions. By linking up with the Sahara Force India Formula
One team, Gatorade’s product range will be put to the test at the pinnacle of
motorsport with the task of keeping the drivers, mechanics and engineers
performing at their peak.
Otmar
Szafnauer, Chief Operating Officer of Sahara Force India, said “To be
successful in Formula One, you have to optimise every area of the team, especially
human performance. That’s why our relationship with Gatorade is an important
step for Sahara Force India and we look forward to benefiting from their
expertise as a leading sports fuel supplier. Thanks to Gatorade’s wide range of
products, we can provide all team members with the proper hydration and
nutrition to help them perform.”
Gatorade UK Marketing Manager Alex Armstrong noted,
“We are extremely pleased to join up with Sahara Force India and are looking
forward to an exciting first season working together. Their recent podium in
Bahrain shows the team is ready for even greater success and, in Nico
Hulkenberg and Sergio Perez, they have one of the most exciting driver
partnerships on the grid. We wish them both every success in 2014.”
Picture courtesy Sahara Force India