Uday Narang, Founder and Chairman of Omega Seiki Mobility, expressed his enthusiasm about the partnership, stating: "At Omega Seiki Mobility, we believe in powering progress through clean and inclusive mobility. Our partnership with Naari Shakti is more than just a CSR initiative—it’s a step toward social transformation. By enabling women to take the driver’s seat, literally and metaphorically, we’re not just offering them a vehicle—we’re offering a path to independence, dignity, and opportunity.”
Safiena Joseph, President of Naari Shakti Women Welfare Charitable Trust, said: “Naari Shakti Women Welfare Charitable Trust is dedicated to empowering women. As part of our efforts, we are actively working on promoting govt. initiatives, such as the Pradhan Mantri Yojana, to our female members, we provide awareness and training on various government- backed schemes, including MUDRA loans and startup loans”
Ms. Joseph commented on the association, "This initiative aligns perfectly with our mission to uplift and empower women at the grassroots level. Partnering with Omega Seiki Mobility allows us to create real impact—enabling women to earn a livelihood while contributing to a cleaner environment. These pink autos will not only change the lives of the women who drive them but also inspire countless others to dream big.”
The first fleet of Pink Auto Rickshaws will be deployed in Delhi NCR, followed by rollouts in Bangalore, North Karnataka and Chennai cities over the coming months. Driver training, financial literacy programs, and ongoing support will be provided to all selected women drivers to ensure sustainable livelihood and safe operations.