TAG Heuer, a Swiss watchmaker unveiled its new ad campaign called “Don’t Crack Under Pressure” and announced Bollywood actor Ranbir Kapoor as its new brand ambassador at an event at the Buddh International Circuit, Greater Noida.
The ‘Don’t Crack Under Pressure’ claim enlightens the mental strength of the Dream Team, athletes and partners, who reflect the values of the TAG Heuer shield.
Some of Tag Heuer’s brand ambassadors include the Portuguese football player Cristiano Ronaldo, the American-Russian Tennis player Maria Sharapova and Bollywood actor Shah Rukh Khan. Tag Heuer has also had a long history with the legendary Hollywood actor Steve McQueen. In motorsport, the Swiss watchmaker has associated itself with the McLaren F1 & GT teams, as well as newly crowned double WRC champion Sebastian Ogier of the VW Motorsports team. The company is also the official time keeper of the Formula E series.
The highlight of the evening was the launch of TAG Heuer’s new brand ambassador Ranbir Kapoor who made an airborne arrival on the race track in a Paramotor, preceded by the Volkswagen Stunt Drivers who burnt some rubber on the track and smoked some tyres to amaze the on looking spectators at the F1 circuit. The actor then went around the circuit in a topless BMW Z4 much to the excitement of his fans.
Ranbir Kapoor, the latest brand ambassador said that he is very excited to be a part of the TAG Heuer family. The new AD Campaign ‘Don’t Crack under Pressure’ is pretty much the headspace of today’s generation and is honoured to be associated with such an iconic and dynamic brand.
Puneet Sewra, Marketing Director, Tag Heuer stated that their “Don’t Crack Under Pressure” campaign asserts the powerful truth that achievement is due as much to mental strength as it is to physical capabilities. He took on the challenge of performing this stunt himself, absolutely not afraid by the pressure it represented. He concluded by saying that “We are happy to have Ranbir Kapoor as a part of the TAG Heuer family as he truly shares the Don’t-Crack-Under-Pressure mindset.”
TAG Heuer is a Swiss Avant-Garde watchmaker since 1860 founded by Edouard Heuer and designs, manufactures and markets watches and since then has come a long way to produce more products like eyewear, mobile phones and fashion accessories under the Tag Heuer brand name. It has a rich heritage and long-lasting partnerships with motor racing teams, athletes and charismatic ambassadors around the world.
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