A
survey by Cars24, , a leading e-commerce platform for pre-owned vehicles, has
shown that a majority of people support rules that make it mandatory for car
passengers seated at the rear to wear seatbelts.
Cars24
conducted a survey to find out interesting insights around public perception,
awareness and sentiments towards seatbelt wearing practice in India.
This
survey is Cars24’s attempt to understand behaviour among pre-owned car buyers
and sellers which, it hopes, will contribute to safe driving habits. Of 1100
responses collected via the survey, 75% of the respondents are from the top 8
metros of Ahmedabad, Bengaluru, Chennai, Delhi-NCR, Hyderabad, Kolkata, Mumbai
and Pune; 94% of the respondents were males and 74% belonged to the 18-40 years
age group.
Key Findings:
Consumer
Sentiment towards the government’s
intent to implement mandatory seatbelts for rear row passengers:
?
93% respondents strongly favor GOI’s intent to implement mandatory seatbelts
for rear row passengers. The move is welcomed across age groups, and by both
metro and non metros consumers
?
With regard to rear seatbelt usage:
?
65% feel it's a great move while 7% respondents also feel that it is
unnecessary
?
28% respondents feel that while the government mandating seat belts for rear
passengers is a welcoming move, there will be practical challenges in following
this rule on ground
? Common reasons
cited for the possible lack of adherence to the law are:
? When >2 people are traveling in the
backseat (59%)
? It will be inconvenient for senior
citizens/para-abled/specially abled passengers (40%)
? It will be inconvenient on long drives as
well (38%)
Cars24
Co-Founder & CMO, Gajendra Jangid commented that “The results of our survey
affirm that auto players like us have to support the Government in creating
awareness to improve road and traffic safety. Currently, car ownership in India
stands at 2% only and the number of cars on the road is only set to grow with
used cars becoming the preferred choice for many first time buyers and India’s
road infrastructure developing at a
rapid pace. The new law would make roads safer for everyone and prevent many
tragedies, and that’s why it has received such strong public support across
India.”