Hot Wheels at Auto Expo all geared up for action on wheels

Hot Wheels broke onto the scene in 1968 with its spunky designs, muscle cars and hot rods, racing to become the fast favourites across all age-groups. Mattel co-founder Elliott Handler established a new standard in excellence in toy design when he collaborated with a car designer and rocket scientist to create a toy car that looked cooler and performed better than other toy cars of the era. Hot Wheels, today, is the largest selling toy in the world, having manufactured over 6 billion cars since 1968, which is roughly 16.5 cars per second!

The company is showcasing two life-size models inspired by Hot Wheels die-cast models. The showcase, representing best of classic and modern times, is designed as an ode to the Hot Wheels 50 year journey since its launch in 1968. While one car will depict the vintage, retro era of the 60s, the second car will display a modern, millennial style, representing designs and innovation of the 21st century.

Featuring the iconic Hot Wheels insignia – the red hot flames – the design of the classic car stays loyal to the brand's signature style. The classic muscle sports a grunge look with its all black body and chrome highlights. The car features a lip spoiler on the rear tail and an air dam in the front. (in line with the thematic) the interiors too star a unique chain design steering wheel and a skull head gear knob. Upholstery of the car is draped with red leather which complements the stunning look.

The 2018 car features particularly sporty details with the bumper designed with a bold horizontal line and broad air inlets that contribute to the car’s wide and sculpted impression. A swanky black roof, and a rear tail gate spoiler also add to the sporty appeal. The redesigned headlight clusters in black-cladding look feature LED technology, as do the fog lights, and tail lights. Features such as the spoiler at the rear of the tailgate are further elements of the car’s emotive and dynamic design.