There are different ways to promote safe riding. When that effort is sugar coated with a beautiful offer, then you can be rest assured that people would love it. That’s what Droom has been doing with their Rs 9 per helmet offer sale over the past four months. Founded in April 2014 in Silicon Valley, Droom is India’s first online marketplace to buy and sell new and used automobiles and automobile services.
The 4th round of the popular campaign, which was held on April 18, 2017, again proved a hit for Droom for its quirky and out-of-the-box idea. Promoting the oft-repeated but seldom implemented concept of ‘safe riding’, Droom’s campaign has managed to sensitise riders about the important social cause. It has also been a runaway success, with 62,859 orders received till now, while the total number of orders fulfilled being 50, 619.
Road accidents claim a life every four minutes in India. In fact, last year, 410 people died every day in road accidents. Two wheelers are the worst-hit, accounting for 25% of the total road crash deaths. The Rs.9 helmet sale campaign, which has been held regularly each month from October last year barring November, has managed to create awareness regarding road safety by stressing on the importance of helmets and proper protection while driving. The campaign has also managed to generate great word-of-mouth publicity and brand visibility for Droom, and many users have praised the online marketplace for its sustained and beneficial efforts.
While the MRP of each of the helmets stands at Rs.750, customers are able to order the same for Rs.9 by applying a code while ordering on the company’s website. The company has tied up several vendors and helmet manufacturer for this sale and Droom has allowed its branding on all the helmets that bear either Droom or Orange Book Value logos.
Droom generally delivers the orders within 7-10 working days, barring those which have incomplete addresses or customer inaccessibility, in which case it might take up to 20 working days. Droom plans to conduct this sale during the middle of every month with a total targeted sale of 2.5 lakh helmets.
Energizer and Assurance Intl Limited have collaborated on a new line of automotive oil that will be sourced, manufactured, and distributed in India to complement the existing STP product portfolio in ...
The Uno Minda D-90 horn has a two-year manufacturing warranty and is competitively priced between Rs 295 and Rs 855. It can be conveniently purchased from a variety of top-tier online and offline reta...
A two-stage side airbag from ZF Lifetec uses the milliseconds before an unavoidable crash to build up valuable distance and better protect the occupants.