THE
MAN BEHIND THE WHEEL: HOW ONKAR S KANWAR CREATED A GLOBAL GIANT
Author: Tim Bouquet
Rs 595
If
you really want to understand and appreciate the genius of former world heavy
weight boxing champion Muhammad Ali, you have got be a boxer yourself or you
need to have at least tried your hand in boxing. You need to have experienced
the terrible pains of being hit on your face with a strong fist. You need to
have danced in joy when your own broad fist slammed the face of your opponent
sending him crashing on to the floor, knocking him out cold. It’s the same with
business too. You should have dabbled in some kind of business to understand
the might of a conglomerate and the people behind it.
When
I was in school I remember trying my hand in boxing for a while and deciding
that it’s not a sport that my parents would encourage. But when I left mainline
journalism and later quit working with a leading auto magazine and decided to
start my own magazine Motown India to become an
entrepreneur, I realised that doing business was exciting and challenging and
needed loads of stamina, will power, perseverance, guts and the ability to take
buckets full of risks.
When
I got my hands on this book ‘THE MAN
BEHIND THE WHEEL: HOW ONKAR S KANWAR CREATED A GLOBAL GIANT’ authored by
Tim Bouquet, I could not help being nostalgic. I felt as though I was very
close to almost all the main stars in the book. In the late 1980s when I
started my career with the Hindustan Times on the news desk and became a
reporter in the Business Bureau of HT New Delhi outlet around 1991, one of my early
assignments was to cover the feud between late Mr Raunaq Singh and his son Mr
Onkar Kanwar in Apollo Tyres. I met Mr Singh and I was so charmed by his wit
and straight talk that I was really convinced that his son Onkar was on the
wrong. When the news of the Apollo feud was reported in HT, it ruffled the
Kanwar camp. His PR team got into action and sent me a long note with a lot of
facts explaining why Kanwar was made out to be a villain when he was on the
right. I carried their views also because as a journalist I was told by my boss
that we had to report the facts and not take sides.
As
I moved on from HT to other newspapers and leading auto magazines, I interviewed
Mr Onkar Kanwar too. My assignments later included interviewing Mr Raaja
Kanwar, Mr Neeraj Kanwar, Mr Sunam Sarkar, Mr Satish Sharma. Now if you think that is not nostalgic
enough, I was also in the process of writing a book for Dr Surinder Kapur of
Sona Koyo (the company has since been sold to its Japanese partner by his son
Sunjay Kapur). Alas, before the book could be completed, Dr Kapur died in
Germany in 2015. Dr Kapur was Mr Onkar Kanwar’s brother-in-law. Dr Kapur was married to his sister Rani. Had
the book been completed and printed, it would have also added a lot more
insights into the early days of Apollo Tyres and its founder family.
‘Surinder
was a very good man, a warm man, like a brother...I was fond of him,’ Onkar
says in this book. Surinder too voiced the same opinion about Mr Kanwar when he
was giving me inputs for his own book. Of course, during the feud between
father and son at Apollo Tyres, Dr Kapur had to face his share of brickbats
from both sides. But then this will always remain the untold story in our
lives.
But
before I move to the book I am reviewing, let me share what the late Dr Kapur
had to say about his wife’s family in the book he intended to publish, “Raunaq
Singh always wanted to diversify into unrelated businesses which his son was
not so keen. His son rightly said that he wanted to focus on tyres. And frankly
Onkar has done a great job. Today he is number one not only in India but has
become a global player.... He is taking on the world which is the norm of the
future. You cannot just be a local player. You have got to invest in R&D,
you have to come out with new products etc.”
As
for Raunaq Singh, Dr Kapur had these words, “Raunaq Singh was a self made man
and a true entrepreneur in the classical sense. He took advantages of
opportunities that came his way. He was like a cowboy wanting to conquer the
world. Those were times when one could dream of that. The sad thing is that
when I look back what legacies has he left behind? ...A lot of closed companies.”
Now
coming to the book written by Tim Bouquet, it’s an incredible story of a man
who has been instrumental in the growth of Apollo Tyres, a tyre company that
hopes to be among the ten biggest global tyre majors. Onkar Kanwar comes out a
man who is so passionate about his work and upholds family values to the hilt.
You cannot but help admire this man as you progress reading the book.
![The Kanwars during the book release in the Capital The Kanwars during the book release in the Capital](images/Features-and-Travel/THE-MAN-BEHIND-THE-WHEEL-HOW-ONKAR-S-KANWAR-CREATED-A-GLOBAL-GIANT-Report-PTharyan-Editor-Motown-India-2-238.jpg)
In
a business world that is today propped up by constant funding and exaggerated
future plans (many of the e commerce businesses of today), a true story about a
brick and mortar business is like a story of pure valour and courage. The story
of Apollo Tyres will compel you to pause, to think, to dwell deeply, to admire
and to finally be in absolute awe of the protagonist Mr Onkar Kanwar. When you
are through with the book, you will stand and applaud this man and his company
for what it has achieved, despite the machinations of several of its rivals and
foreign players.
The
book is an interesting account of Mr Onkar Kanwar’s personal journey, a journey
that is so intricately woven with that of Apollo Tyres. Whether it was Onkar
leaving for the US in 1960 for California to study BSc in Business
Administration and Industrial Engineering, or in November 15, 1976 when the
first tyre rolled off the line at Perambra plant of Apollo Tyres in Kerala, or Onkar
Kanwar joining the Apollo Board in 1980 and taking over the running of Apollo
Tyres, Onkar being literally shooed away by the Chairman of Cooper Tire &
Rubber Company when the former went to seek a technical collaboration with the
company, or Onkar being devastated at the death of his father Raunaq Singh on
September 30, 2002, the myriad business
plans that Apollo Tyres took for setting up new plants, calling off tie-ups,
fighting legal battles, et al, this book recounts each of those precious and
memorable moments.
The
story of Onkar Kanwar is fascinating to say the least. The author has taken a lot of pains to
interview several important and relevant people in order to put together this
fabulous book that reflects on the journey of Mr Onkar Kanwar and his company
Apollo Tyres. Mr Kanwar is an astute businessman, a religious man who upholds
family values and believes in the sound ethics of modern day business. He is a
visionary too. His son Neeraj Kanwar too
is a chip off this old block. He has with him a brilliant set of people
like Sunam Sarkar, Satish Sharma and others running and managing this great
company that has made inroads into several countries.
This
book is a must read for the millennials and for all those who believe in the
words “Make in India” because it reflects the story of one great company that
has been through some of the most challenging times this country has experienced
since Independence. For someone to cling
on to a dream, pursue it with all his heart, make it successful and nurture it
ethically, it’s not just remarkable but it’s truly inspiring and admirable. I
could relate a lot to Mr Kanwar and his dream, like the way I did with Muhammad
Ali.