Scorching heat and some very nasty terrains don’t really make a great combination. In such a scenario, expecting people to enjoy and smile is like asking for the moon. But throw in a few sturdy and good looking Audi SUVs, and the scenario changes dramatically and everyone’s sloshed with joy and the world suddenly becomes so meaningful.
This was what happened when Audi Noida- Audi Delhi West invited a select few for an off-road experience in their Q series. A special track was developed for the off-roading experience in Noida.
The vehicles included the Audi Q7, Audi Q5 and Audi Q3. Apart from the luxurious interiors of the car and the ambient climate within its cabins (thanks to the perfect working of the air-conditioner), what really thrilled people was the experience they derived from the Audi quattro technology.
In its fifth edition, the multi-city Audi Q Drive programme will be held across 30 dealer locations in India. “The Audi Q range highlights the sportiness, the sophistication and the progressiveness of the brand, The Audi Q Drive showcases the functionality and capability of our SUVs while demonstrating their outstanding quattro capabilities on an off-road track. For all the Audi enthusiasts, it is the perfect opportunity to experience the grit and strength of the Audi range in a natural off-roading environment,” said Joe King, Head, Audi India.
Quattro (meaning four in Italian) is also a registered trademark of Audi AG. The famous Audi quattro permanent all-wheel drive system was first officially shown in 1980. Audi still uses the quattro permanent all-wheel-drive on their cars, in fact, most of them come stock with it. The all-wheel drive system brings the most power to the wheel with the most grip on the street, together with the Electronic Stability Control (ESC) you are able to drive in every weather situation or performance demand without sliding around.
Mind you, different models of the Audi models use the quattro differently. In the Q 5, around 60 pc of power is there on the rear wheels while 40pc is in front. It’s kind of evenly distributed unlike in cars like the R8 where you have much more power going to the rear wheels. So whether it was those huge deep trenches or those steep inclines, it was quattro at its best with the Q series off-road drive.
The Audi drive was held over two days in Delhi NCR and people got a chance to drive the Audi Q SUVs under trained supervision to understand all the nuances of the advanced technology that Audi SUVs offer. So, everything about good traction, better acceleration, excellent cornering and directional stability and good handling characteristics of the Q series were amply demonstrated in this drive.
Commenting on the success of Q-drive and the immense popularity of the Audi Q series, Shiv Kapoor, Director of Sales and Marketing, Sterling Group said, “Quattro is a paradigm-shifting Audi feature that no competing brand can match. It is uniquely Audi, and it shows in how customers have responded. They have made the Q-series the best in its class in terms of sales numbers and satisfaction scores - leagues ahead of the competition. We hope the Q-Drive gives more people the chance to feel the power of Quattro for themselves, and create a new wave of Audi loyalists as a result.”
Deepak Choudhary, Sr. VP Sales & Operations Audi Noida, added, “The demand for Q series is emerging on a high scale in Delhi/NCR. The Q Drive is an innovative platform to make our prospect customers more aware about the quattro technology. The drive combines on road and off-road driving experiences and the customers got to experience the thrill of driving the Q-series.”
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