Manchester United legend Louis
Saha enthralled fans at the Chevrolet Pavilion by engaging in a virtual
football game and signing Chevrolet branded Shirts. His appearance at the
Chevrolet Pavilion at the 13th India Auto Expo was highlighted by huge support
for the club with fans getting a once-in-a-lifetime opportunity to meet and
greet the star footballer.
Earlier this year, Chevrolet
India launched a unique digital contest, “Selfie with Legend” on its Facebook
page. The winners of the contest were invited to the Chevrolet Pavilion at the
Auto Expo in Greater Noida and given the opportunity to meet Manchester United
Legend Louis Saha. “Saha’s presence at the Chevrolet Pavilion was a highly
anticipated moment for the club’s followers in India, and for Chevrolet India,”
said Jack Uppal, Vice President, Marketing & Customer Experience, General
Motors India.
“From the beginning of our partnership with
Manchester United more than two years ago, we pledged to bring fans closer to
the game. This unique meet and greet opportunity with Saha further demonstrates
our commitment to football in India,” he added.
Manchester United Legend Louis
Saha, said, “I would like to thank Chevrolet India for giving me this unique
opportunity to meet Indian fans. It’s great to see that Chevrolet is honouring
the club’s past and involving our supporters in such an innovative way. I am
delighted to see so many enthusiastic fans in India.”
Two exciting games at the
Chevrolet Pavilion Passabilities and Colorado Codriver kept the visiting guests
engaged through-out. Passabilities is an exciting game for football lovers that
will allow them to don a Manchester United jersey and “play” in a match that
will be captured using a custom-designed app.
Source: General Motors India