Limited edition Ducati Scrambler and savvy sunglasses unveiled

The Ducati Scrambler Italia Independent is inspired by the world of the “cafè racer” and stands out thanks to a series of hand-crafted details developed together by the creative teams of the two companies: a black engine with brushed cylinder head fins and visible machining, black full exhaust unit with Termignoni silencer, low handlebar with variable section and aluminium rear mirrors mounted on the ends. The short front mudguard, the essential nose fairing, the frame and the wheels painted “Night Copper” (colour designed for this special edition), the seat with stitching in the same colour with the embroidered Italia Independent logo on the back further embellish this version. The “Matte Black” colour of the entire bike and the side panels of the tank, created by an artisan brushing process reminiscent of the "Night Copper” of the wheels and chassis, emphasise even further the “café racer” soul of this new bike.

The Ducati Scrambler sunglasses created by Italia Independent and dedicated to the new bike from which they were inspired are both elegant and sporty. A classic, timeless shape, dark black with rubber surface treatment, mirrored copper-coloured lenses like the internal part of the frame. The internal surface of both the bridge and the temples also share the colour of the bike frame and some details of the Ducati Scrambler Italia Independent: copper with a “brushed” effect. The final element of this custom product is the dedicated logo inside the left temple preceded by the words “Unique Edition for” while the Italia Independent logo is present on the right temple.

Caption: Chris King, Lapo Elkann, Alessandro Cicogiani, and Andrea Tessitore, CEO of Italia Independent, attend the Italia Independent X Ducati Celebration of The Launch Of The Scrambler Ducati at The Setai Miami Beach on December 5, 2015 in Miami Beach, Florida. (Photo by Dimitrios Kambouris/Getty Images)

Great care and attention to detail, both inherent characteristics of Ducati and Italia Independent, allow this eyewear to embody perfectly the lifestyle spirit of Ducati Scrambler. The complete range of sunglasses inspired by the iconic bike includes four other models based upon the different versions of the Ducati Scrambler, reproducing their aesthetics and colour schemes. The new bike and eyewear collection are just the first concrete result of this creative collaboration between the two brands.

“In these days in Miami we have been celebrating art and design, the ideal setting to present the first limited edition of the new Ducati Scrambler and a brand new eyewear collection, the first tangible result of our partnership with Italia Independent,” commented Claudio Domenicali, CEO of Ducati Motor Holding. “Lapo Elkann and his team of creative designers have brought a breath of fresh air and creativity to Ducati, and we are sure that this will be the start of an exciting partnership.”

Andrea Tessitore, Co-Founder and CEO of Italia Independent commented: “I am delighted with the result of our collaboration with a brand - Ducati - that embodies the excellence of Made in Italy and is the leader in its sector. This partnership represents another important step in our process of international development and growth in terms of brand awareness and allows us to enter a world of creativity, research and development that we have attempted to bring to the eyewear made for this collaboration.”

“Art Basel has a certain charm which makes the launch of this all-Italian partnership even more special. Style and technology, heritage and innovation, but more than anything else cohesion and synergy between the two teams, consisting of men and women working together, are the true strength of our two companies and the key to success for this collaboration,” commented Lapo Elkann, Co-Founder and Chairman of Italia Independent.

Source: Ducati