This is the first time an
Indian company is providing its proprietary ADAS/AV technology to a German
OEM. This technology is as much applicable
globally as in India.
Novus Aware is the first – of
– its – kind technology in the world, which is a driver behaviour sensor to
ensure safe driving. This product is based on an indigenously developed
patented technology. Novus Aware uses state of the art artificial intelligence
and computer vision technologies to build an intelligent model of the driver
behaviour by monitoring various features of the driver including eye, face,
head, gaze, and other natural cues to infer whether a driver is in safe driving
condition or not. This includes driver drowsiness, inattention, and various
kinds of distraction including texting or other mobile phone usage. The
technology is robust to various facial variations, head gears as well as
eyewear.
Anuj Kapuria, Managing
Director and CEO of The Hi-Tech Robotic Systemz Limited said,’90% of the
accidents happen due to human error and Novus Aware will help in significantly
reducing the number of accidents. We see it as a key enabler for more safety on
the roads. By providing our patented product, Novus Aware to Daimler, we are
supporting their pursuit to provide the safest truck on Indian roads. We are
happy to see our product to be included as part of the BharatBenz trucks.’
Erich Nesselhauf, Managing
Director and CEO, Daimler India Commercial Vehicles, said, “We are happy to
partner with The Hi-Tech Robotic Systemz Limited for our new Driver State
Monitoring System. Safety is a core attribute of BharatBenz, and this
innovative feature can help prevent accidents related to driver drowsiness or
inattentiveness.”
Source: The Hi-Tech Robotic Systemz Limited