Mahindra & Mahindra Ltd has launched the Imperio, its premium pick up for Rs 6.25 lakh (ex-showroom Thane, for Single cabin BS3 variant). The vehicle has been developed to cater to the small and medium businesses transportation needs.
The Imperio has a sculpted aerodynamically designed exterior look with a distinctive front grille, next gen headlamps, stylish bumper, 16 inch (40.64 cm) radial tubeless tyres and metallic colours, lending it premium style, SUV stance and a bold road presence. Further, some class-leading technology features such as Fuel Smart technology, independent front suspension for a fatigue-free drive, brake with LSPV, follow-me-home lights, keyless entry, telematics compatibility and plush interiors with stylish new age dashboard, spacious cabin, 2 din music system, power windows, ergonomically designed car-like seats, HVAC with 4 step blower for added comfort, are amongst other additions that redefine the premium feel.
The vehicle is powered by a 2.5 litre 4-cylinder direct Injection engine with Common Rail Technology with superior load carrying capacity of 1240 kg. The engine delivers 75 HP power (56 kW), 220 Nm torque (pulling power) and mileage of 13.55km/l.
Speaking at the launch, Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra Ltd., noted, “In keeping with our endeavour of offering first of its kind world class products, we have launched the Imperio which lays a strong foundation for an entirely new generation of pickups. Being a market leader in the pick-up segment we identified need gaps to further consolidate our presence in the SCV segment. A result of extensive consumer insight, Imperio reflects the changing attitudes and aspirations of the commercial vehicle buyer, who chooses utility with style. A true ‘Make-in-India’ vehicle, I am confident that together with being a game changer, the Imperio will go a long way in helping our customers to prosper and Rise. “
To be rolled out from Mahindra’s state of the art Chakan plant, the Imperio comes with a class-leading warranty of 3 years/1 lakh km (whichever is earlier). It will be available in four variants, two single-cabin options (SC, SC-VX) and two double-cabin options (DC, DC-VX) and in 3 exciting metallic colours of Lava Red, Verve Blue and Arctic White. Imperio has undergone rigorous test runs and has been validated on all performance, safety and reliability parameters. The vehicle is supported by Mahindra’s service network, which is one of the largest and spread across the country.
Source: Mahindra & Mahindra
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