Tata Motors celebrated the
roll-out of its 100,000th Tata Ace Zip at its Dharwad facility in Karnataka.
The Tata Ace Zip Micro truck is the last mile cargo transport vehicle from Tata
Motors. The Tata Ace Zip is the second highest selling variant of the Ace
family with an average volume of 2,500 vehicles per month and enjoys an unparalleled
brand equity in this segment.
In a press release issued by
the company, Ravi Pisharody, Executive Director, Commercial Vehicles, Tata
Motors, said, “The Tata Motors’ creation of the Ace in May 2005 and
subsequently the Ace Zip went on to create new vehicle categories in India and
are a clear indication of our understanding of the customer needs and
commitment to cater to these with safe, cost-efficient transport solutions.
Leading the segment with a large 78 per cent share, the Ace Zip micro-truck
offers a safer, more lucrative cargo option for the cargo carrier businesses.
It has found acceptability from first-time buyers and is seen as a successful
self-employment generation model. Today, with the 100,000th roll out of this
vehicle, we can confidently testify the value we offer to our customers”.
In May 2011, the Ace family
grew with the launch of the Micro truck - Tata Ace Zip, with a payload of 600
kg for deep-penetration for door-to-door goods movement. With a turning radius
of 3.5 meters, the Tata Ace Zip proved to be a revolution in the small
commercial vehicle industry. It is suitable for short intra-city deliveries,
plying on narrow village roads as easily as on long highway hauls, carrying
small bulky loads or even a heavy cargo. This half-ton truck is not only
stylishly designed but also lives up to the promise of durability and performance.
In India, the Tata ACE Zip has
been used in various applications like Cargo Van, Water tankers, Dumpers,
Tippers, Display Vans, Shop-on-wheels, Snack Centre, Delivery Vans etc. Around
200 Tata Motors dealerships with a total network strength of around 1,800
outlets retail the Tata Ace family.
Established with an investment
of over Rs. 900 crores, the Dharwad facility, home to the Ace Zip is a green field
project by Tata Motors for the production of this Micro truck.