Ashok
Leyland has added to its Bada Dost range and launched – Bada Dost i1 and Bada
Dost i2. The company has also launched Bada Dost Limited Edition with industry
first features in a commercial vehicle.
The
Bada Dost i1 and i2 offer a payload of 1250kg and 1425 kg respectively. They
are designed to offer the widest deck of 1750mm width and longest deck of 2596
mm (8.5 ft) for i1 & 2745 mm (9 ft) for i2, which is highest in the
category. With superior power, mileage, payload, load body length and loading
space, the vehicles help customer earn more profit per trip.
Bada
Dost i1 and i2 are intelligently designed to have a low turning radius for
better suitability for inter and intra city applications and ease of
adaptability to different terrains.
Ashok
Leyland has also introduced Bada Dost Limited Edition, which will be the first
commercial vehicle to provide a central locking feature, keyless entry into the
vehicle along with anti-theft feature – offerings which are generally seen in
passenger vehicles. The focus is to provide features to maximise the comfort
for drivers and enhance the customer experience.
Dheeraj
Hinduja, Executive Chairman, Ashok Leyland said, “Today marks a special day for
us, as we celebrate our second anniversary of Bada Dost. On this occasion we
are excited to deliver on our promise of expanding our Bada Dost range and
launch the– Bada Dost i1 and Bada Dost i2.
Rajat
Gupta, Head – Light Commercial Vehicle, Ashok Leyland said, “Our Dost and Bada
Dost range have been some of the most successful vehicles in the segment. It
gives us immense pleasure to unveil these new products. Bada Dost is a consumer
centric product ensuring a superiorexperience and has earned the confidence and
trust in the customer. We have 35,000 vehicles successfully running today
showcasing the strength of this range. These new products will expand our
offerings and cover a wider range of payload capacity and applications, thereby
strengthening our LCV portfolio. Our aim is to continue to aggressively gain
market share in the LCV segment.”
These
two new products also feature, an ARAI certified 3-seater walkthrough cabin
offering superior comfort and space. It comes with the Widest Cabin in this
segment – making it very spacious and roomy. The wide seat design can be
converted into a bed that the customer can use to rest comfortably in between
the trips. The ergonomically positioned dash mounted gear shift lever, dual
tone dashboard and digital instrument cluster enhance the aesthetics and offer
a premium car-like experience to the customer. The vehicle is equipped with AC,
which will allow customers to drive additional distances without getting tired
even during peak summers.