Mahindra’s
Construction Equipment Division (MCE), a part of the Mahindra Group, announced
their unique and disruptive customer value proposition “Get Highest
Productivity per Litre of Fuel or Give Machine Back” guarantee for their BS4
range of backhoe loaders – Mahindra EarthMaster.
The
new range features the proven and reliable 74 HP CRi Mahindra engine and many
other technological advancements, besides the cutting-edge iMAXX Telematics
solution, all of which together, ensure guaranteed better fuel efficiency.
Given
the fact that fuel is one of the major element of the operating cost
(nearly50%), with unique features as Banana Boom, joystick lever, robust
design, and bigger buckets, EarthMaster range is well suited for all types of
backhoe applications, be it mining, trenching, crushers, building construction
or any other work in construction industry. Mahindra BS4Backhoe Loader –
EarthMaster, with this competitive advantage will provide them an edge,
complete peace of mind and scale up theirCE business, delivering higher
prosperity.
Jalaj
Gupta, Business Head, Commercial Vehicles Business Unit, Mahindra &
Mahindra Limited said, “The ‘Guaranteed Higher per litre productivity (or Give
Back Machine’) promise is a landmark move in the construction equipment space.
Given the spiraling fuel prices, there wasn’t a better time to introduce this
Customer Value Proposition. We firmly believe that it will reaffirm our
customers’ faith in Mahindra’s ability to create technologically advanced,
class-leading products and set higher standards for the Indian CE industry. The
Service Uptime Guarantee further reinforce our commitment to our customers and
our confidence in our products and after-sales capabilities.”
Jalaj Gupta, Business Head, Commercial Vehicles Business Unit, Mahindra & Mahindra Limited said, “The ‘Guaranteed Higher per litre productivity (or Give Back Machine’) promise is a landmark move in the construction equipment space. Given the spiraling fuel prices, there wasn’t a better time to introduce this Customer Value Proposition. We firmly believe that it will reaffirm our customers’ faith in Mahindra’s ability to create technologically advanced, class-leading products and set higher standards for the Indian CE industry. The Service Uptime Guarantee further reinforce our commitment to our customers and our confidence in our products and after-sales capabilities.”