Magenta,
a leading Indian Charge Point Operator (CPO) company, announced the deployment
of 100 Electric Cargo vehicles under its EVET (Electric Vehicle Enabled
Transport) brand in Bengaluru, in partnership with Omega Seiki Mobility (OSM).
Magenta,
which has been developing unique EV charging solutions under their “ChargeGrid”
brand, launched their e-Mobility platform under the “EVET” brand earlier this
year. Under EVET, Magenta is already operating over 110electric cargo transport
services using the electric mobility platform.
With
this flag off, Magenta EVET is formally rolling out FaaS (Fleet as a Service),
enabling fleet owners, fleet operators, and driver entrepreneurs to plan, book,
and pay for bundled single stop EV services including fleet, charging and
parking services. This will be rolled out in Bengaluru, where Magenta went live
with more than 150 charging points last month.
Magenta
intends to ease the logistical bottlenecks in electric mobility and provide
integrated solutions for the Last Mile Distribution services. By offering
integrated Fleet as a Service, Magenta would also offer Smart Charging services
and Overnight Parking services for potential commercial fleet operators.
FaaS
would significantly make managing fleet vehicles simpler for both operators as
well as clients. The EVET platform is a solution tailored to fit the transition
towards electric mobility; by providing full lifecycle management, faster roll
out time, multi-location smart charging services coupled with overnight parking
solutions.
Maxson
Lewis, CEO & Founder, Magenta, said, “Magenta is committed to solving
EV-related challenges with Made-in-India, made for India solutions. We believe
in talking to the users, understanding their pain points towards EV, and
solving them one at a time. In this case, we realized that while there is a
growing intent for e-commerce companies to move towards electric mobility, all
they need is a complete solution and an eco-system. Magenta was well placed to
provide this solution set – from EV charging hardware and software to EV
charging services. And now, with the EVET platform, the circle of EV solutions
comes full circle at Magenta. We want to ‘empower electric mobility in India’
in its truest sense.”
Uday
Narang, Founder and Chairman of Omega Seiki Mobility added, “There is no doubt
in the fact that the days of oil is near to an end. Sustainable mobility
solutions will be the key to a greener tomorrow, and the initiative will be led
by last-mile delivery services. Magenta has a strong background of the sector
and in the company we see a committed and able partner to deploy our
state-of-the-art Rage+ electric three-wheelers. Coupled with Magenta's
ChargeGrid solution, I am sure, OSM Rage+ will be India’s No.1 electric
three-wheeler. This is just the beginning of OSM’s partnership with Magenta and
we plan to introduce thousands of EVs in the next year. For us this is just the
beginning of the journey together and lots more electric miles to conquer,
empowering electric mobility in India in its truest sense.”
Magenta
plans to have 500 electric vehicles (EV) in its Fleet in Bengaluru alone to
accelerate electric mobility and greener technologies under its brand EVET by
the end of FY 2021. These vehicles will be deployed on the EVET platform, which
allows for tracking the vehicles and their State of Charge. With the launch of
EVET, Magenta now provides an integrated set of services in the EV space.