Technology-driven
consumer finance NBFC Credit Wise Capital launched its AI backed and WhatsApp
integrated bot Twin2.
The bot is aimed to enable a seamless client experience
where customers can interact with the Credit Wise team to quickly access loan
options, understand terms, and receive a sanction letter for their two-wheeler,
within two minutes (Tw[in]2).
Unlike
the conventional dealer culture in India, Twin2 is a step forward in having a
unified interface that stays the same for all customers. Physical cutouts with
scannable QR codes of the Twin2 rendition have been placed in over 500
dealerships across the country, connecting them directly with the bot.
Users
can simply chat with the bot where they need to answer a few questions. Post
it, the bot will guide them to the nearest partner dealership based on their
location, allowing them to show their sanction letter for their two-wheeler.
The loan service comes with a flexible repayment tenure of 24-36 months and EMI
is determined according to the tenure.
“The
winner in the two-wheeler finance industry will be the one that is able to
control the customer acquisition costs. If one can control that, they can scale
pan India exponentially in a branchless model and that is what we aim to do at
Credit Wise Capital” AaleshAvlani, Founder at Credit Wise Capital.
Launched
pan India this month, the Twin2 bot has already received 5000 logins in its
first week of operations. Speaking about the success of Twin2 at his sales
store, Karan Thappar, the owner of Pilot Honda said “Twin2 is something
customers have not seen before. This is the symbol of transparency, and
execution of speed. This is the new era for dealers and financial institutions
and Credit Wise Capital is leading this.” Pilot Honda is one of the biggest
dealership of Honda pan India.
“Today’s digital India prefers to operate
without any assistance, and we intend to give them the wings to ride their
two-wheeler in this manner itself. The average time a customer spends at a
dealership is over an hour but with Twin2, we intend to reduce it to 2
minutes,” said BhavikDavda, Vice President at CWC.
Twin2
receives leads for the loan sanctions using Credit Wise’s existing digital
partners to simplify the transaction for users. It also leverages the existing
customer bases with Credit Wise Capital integrated with partner platforms to
curate an efficient customer experience. Today Credit Wise has already gotten
itself embedded on multiple fintechs leading to about 2,000 leads for tw-
wheeler financing per day. Additionally, the integration also helps cut costs
for fintech partners, and shaves down the time consumed by heavy API
integrations.
With
credible growth, Credit Wise, via Twin2 aims to be the preferred digital
lending partner for all OEMs, including electronic two-wheeler manufacturers in
the future.