The
fair welcomed several hundred thousands of participants from the Industry,
media and consumers, brought together from all over the globe by the passion
for the motorcycling world. True to its
status as a global player in the tyre industry, TVS Eurogrip was one of the few
Indian companies partaking in the renowned event with a stand showcasing their
state-of-the-art range of two-wheeler tyres under the brands of Eurogrip and
TVS Eurogrip.
The
company brought to EICMA its latest line-up of products, born from the
cooperation between the R&D centres located in Madurai, India and Milan,
Italy, and manufactured for European, Asian and Indian Markets.
On
prominent display was the “BEE” range of products. Launched in Europe earlier
this year, the range has been widely accepted across the countries where it has
been launched. With over 40 sizes being introduced, BEE CONNECT is the scooter
tyre to fit the myriad of vehicles tirelessly moving through cities and
countryside, offering riders durability and dynamic performances to carry them
through all their travels.
Next
in the BEE family, BEE SPORT and BEE CITY are dedicated to low displacement
motorcycles, mopeds and underbones popular in many Asian countries, with a
stylish and modern tread design and an attitude to match. We will continue to
see additions to the ranges of Bee City and Bee Sport in the coming quarters.
As
announced earlier this year, in addition to tyres catering to city and highway
riding, the brand is now looking to add products in the ON / OFF experience
segment. When riding horizontally is not enough, CLIMBER XC is the tyre to enjoy
the off-road verticality of jumps, slopes, rocks, steep hills, river beds,
ridges and all the ups and downs of Motocross, Enduro and Trail courses.
As
a testament to Eurogrip’s continuous research and investment in products for
high performance motorcycles, radial tyres PROTORQ EXTREME and ROADHOUND
garnered copious interest from public, traders and racing team members alike,
who praised the sporty look and the audacious profile of both products.
Further, developmental efforts are on to introduce radial technology vertically
across the product portfolio.
When
the path mixes asphalt and trail, no tyres are better suited and more reliable
than JUMBO GT and JUMBO XT, whose versatility on & off the road coupled
with extended durability make them a compelling choice for the most daring
riders.