US based car care brand Turtle Wax makes its India entry

Turtle Wax,  US (Chicago)-based car care brand, announced its entry into the Indian market. The brand has launched its complete range of appearance products for both four-wheelers and two-wheelers for every surface including paintwork, wheels, tyres, upholstery, and plastic, among others.

A family-owned company with deep roots in Chicago, Turtle Wax stands for innovation in car care, and for nearly 75 years has pursued products that transform how consumers take care of their vehicles. Turtle Wax’s legacy dates to1944 when Company founder Ben Hirsch invented “Plastone”, the world’s first liquid auto polish in his family bathtub. In 1946 when Plastone was renamed as Turtle Wax, the iconic brand was founded and has since then emerged as a household name in more than 120 countries around the world.

Denis John Healy, Turtle Wax’s Executive Chairman, (and Hirsch’s grandson) said: “Our entry into the Indian market adds a fantastic new chapter to our history. We are thrilled to be here and offer our world-class product suite to weekend warriors and enthusiasts alike. India is unarguably the most vibrant and diverse automobile market in the world. This country not only holds great promise for the business but is of strategic significance to our global trade channels. We are keen to adapt and invest in India’s people and their car care culture more than anything else. With the most innovative global products, we are confident of Turtle Wax’s position as one of the leading car care brands in India.”

Turtle Wax will be launching in India an extensive range of products that suit any skill level and address challenges that most drivers and motorcyclists face. From the buzz worthy, detailer-favorite Hybrid Solutions Ceramic range to the Quick & Easy range designed for novice users, Turtle Wax will have cars looking great and protected from the difficult Indian climate. The company will add its innovative Professional series and Ceramic coating range to the existing portfolio as it gears to partner with OEMs across the country, offering breakthrough solutions.

Sajan Murali Puravangara, Country Manager and Director of Turtle Wax Car Care India Pvt. Ltd. said that while the company has multiple distributors across the country, it plans to setup Turtle Wax branded loyalty detailing stores to provide a variety of innovative services and products for personalised customer selection. To celebrate the launch in India, Turtle Wax is launching an exclusive car care kit to introduce car owners to their no. 1 range of products, including the below products:

• ICE SNOW FOAM WASH for experiencing Car Spa at home with rich foam car wash

• QUICK & EASYTURTLE WAX INTERIOR 1 CLEANER for 1 -step cleaning of all fabric, carpets and vinyl

• QUICK & EASY TURTLE WAX INSIDE & OUT PROTECTANT for shiny plastic, vinyl &rubber surfaces

• TURTLE WAX ICE SEAL N SHINE infused with Carnauba wax that seals in shine and protects your car paint for months

• TURTLE WAX ODOR-X Travel spray to give a refreshing fragrance with Caribbean Crush Scent

• CLEARVUE RAIN REPELLANT for smear-free windshield glass that enables clear visibility while driving during the monsoon rains