Taking a cue from the success
of e- commerce in India, the new MY Renault would now feature an enhanced
e-commerce module which would enable online purchase of Renault accessories and
merchandise along with the possibility to get certain items home delivered in
select markets. Renault India has been a pioneer in Renault global in
conceptualizing an end-to-end e-commerce solution which has been tested
thoroughly in select cities before being rolled out in its current version.
The enhanced version of the MY
Renault app also introduces for the first time, ‘Refer-A-Renault’ programme,
wherein a customer can refer friends and relatives to buy a Renault car and
gets entitled for exciting benefits. Other immersive upgrades include a much
simplified yet secure account creation cum login process onto the app, apart
from integration with Renault Finance and advanced service cost estimator,
among a host of other features. With the enhanced MY Renault App, first version
of which was launched in 2017, the company now has a solution catering to both
sales & after-sales requirements of the customers.
The MY RENAULT App is
connected to Renault Connect, Renault’s Dealer Management System (DMS), which
makes the dealers seamlessly integrated into the process for all the
transactions taking place through the app. DMS integration also enables a
secure registration and login process for customers on to the App, as earlier,
however, the process being simplified to enhance user experience. Apart from
DMS, the App also integrates information from various other systems like road
side assistance, customer care, payment gateway, SMS & e-mail engines to
provide customers a unique brand experience across the vehicle ownership cycle
right from new vehicle enquiry stage. Servicing of Renault cars have been made
more convenient for its customers in the new version of the MY RENAULT APP which
now allows customers to keep a track on the service expenses. Renault has also
added a fuel log feature enabling customers to monitor the fuel efficiency of
their cars.
Other features from the
earlier version which get extended in the new one include access to service
history of vehicles, personalised reminders & notifications, online service
appointments, interactive user manual for vehicles, easy access to dealerships
& customer care, digital vaults for document storage and convenient
e-payment facility.