Phillippe Starck, also a
Bentley customer of many years, describes the ownership experience as “a love
story”. “You don’t like a Bentley, you love it. The relationship with a Bentley
is not about bio-design or horsepower, it’s a mental and sentimental
relationship,” he explained.
Throughout his career Starck
has demonstrated a unique and rebellious approach to product design, and an
unrivalled attention to detail that has made him one of the most revered
creators of his generation.
Starck is one of the most
revered creators of his generation and is responsible for many iconic designs.
From everyday products such as furniture and lemon squeezers, to revolutionary
mega-yachts, hotels and restaurants that aspire to be wondrous, stimulating and
intensely vibrant places – Starck never ceases to push the boundaries and
criteria of contemporary design.
He has also consistently
demonstrated an environmental ethos, always conscious of the materials he uses
and their impact on the world around him. All of this made him the perfect
partner for Bentley and the Bentayga Hybrid.
For example, he has designed
ecologically progressive wooden houses powered by wind and solar power;
revolutionary wind turbines designed for domestic use; and electric cars, bikes
and bicycles.
“As always with my designs I
wanted the maximum of intelligence with the minimum of materiality. I wanted it
to be a modern art piece: durable, real and avant-garde high tech. It was also
important for me that the unit was as sustainable as possible,” explained
Starck.
This Bentayga Hybrid model
represents Bentley’s first step towards full electrification, combining the
serenity of silent motoring with exquisite comfort and effortless performance.
Source: Bentley