Ather teases its upcoming family scooter, Ather Rizta with XXXXXXL seat

Ather Energy, one of India’s leading electric vehicle brands, is gearing up to unveil its latest addition, the Ather Rizta family scooter, during its Community Day event on April 6, 2024. Boasting the largest seat ever seen on a scooter, the Ather Rizta promises unparalleled comfort for riders and passengers alike. To highlight this unique selling proposition, Ather has taken up an interesting way to tease their seat with a larger-than-life OOH installation in Mumbai (Worli) and Ahmedabad (Shivranjini Circle).

Ather emphasises the Rizta's XXXXXL seat, designed for unparalleled family comfort. There's also speculation that the Ather Rizta will offer the most generous storage capacity of any scooter on the market.

“When we started designing Rizta, one of our top priorities was to build a scooter that offers the utmost comfort and which does not compromise the everyday scooter experience. That's why we built the Ather Rizta with the most spacious seat ever – ensuring rider and passenger comfort on every journey. Our bold outdoor campaign showcases this commitment to redefining what a scooter can be.” said Pranesh Urs, VP & Head of Marketing at Ather Energy .