Commenting on the association with Ceat, Biju Balendran, Deputy MD, MG Motor India (Biju Balendran is former CEO/Managing Director at Renault Nissan Automotive India Pvt Ltd.) said "We are happy to partner with Ceat, a globally renowned brand. We believe that together, our partnership will prove to be a testament to our mutual commitment to delivering excellence, particularly in the electric vehicle segment. The advanced EV tyres provided by Ceat perfectly align with our vision for the MG Comet, enabling unparalleled performance and safety. This collaboration showcases our brand's promise of pushing boundaries and redefining the future of e-mobility. Together, we are driving innovation, elevating customer experiences, and spearheading the growth of the EV industry in India."
Ceat has recently launched several initiatives in the EV tyre business. The company has launched India's first EV-specific tyres for cars, called Energy Drive. These tyres are designed to offer high wear resistance, lower rolling resistance, and a longer tyre life, making them ideal for use in electric vehicles. Ceat has also launched tyres specifically designed for electric buses and two-wheelers, demonstrating its commitment to supporting sustainable transportation.
The MG Comet is a sleek and stylish electric vehicle that meets the needs of modern-day consumers. As an EV, the vehicle requires specific tyre characteristics that Ceat can provide. Ceat EV tyres feature the DuraBlock technology that improves tangential and lateral stiffness by 6% compared to the current summer pattern to withstand instant high torque.
Furthermore, it’s EasyFlex Cavity design helps in lowering Rolling Resistance to a significant level which helps in achieving better mileage.