Muscular looks are in vogue. It does not matter whether you are short or tall, have a massive girth or are just under 4 metre in length, or whether you have a gigantic V8 turbo charged engine under your hood or a measly 800cc engine which barely produces just above 50bhp. Yes, muscular looks are in vogue and leading the pack is Renault India from the Renault-Nissan Alliance. Even since the Renault Kwid has been launched in India, this small hatchback car has been recording some very good numbers in terms of domestic sales.
In the latest data released by the Society of Indian Automobile Manufacturers (SIAM), the Renault Kwid has clocked domestic sales of 9795 units in the Mini car segment for the month of April 2016. Of the handful of players present in this Mini category, Renault Kwid stands out with its exceptional sales performance. Maruti Suzuki is of course the leader in this segment with its clutch of models that includes the M800, A-Star, Alto and Wagon R. The company recorded sales of 31906 units for April 2016. This is a bit lower than 35403 units recorded in April 2015.
Hyundai Motor India recorded sales of 5417 units for its Santro and Eon combined but could not match the performance of the Kwid. In April 2016, this Korean company had sold 6243 units in the domestic market. Unfortunately, for General Motors India, its Spark model in the Mini segment seems to have totally lost its spark with sales touching the zero level for April 2016. GM India needs to really spruce up its act in India as it is lagging big time behind a lot of new entrants in the Indian car industry.
With Renault finding success with its Kwid and its muscular stance, the Alliance will soon be launching the Datsun redi-GO from the Nissan stable. The redi-GO will add to the muscle power of the Renault-Nissan Alliance in India.
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Such is the massive demand generated by the Renault Kwid with its muscular stance that the Kwid has beaten a lot of cars even in the compact segment when it comes to domestic sales. Compare the Kwid’s 9795 unit sales mark with sales of other car models in the compact segment and you realise that the Kwid is the best thing to happen to Renault in the recent past. In the compact segment the Renault Kwid has beaten the likes of Fiat (419 units sold in April 2016 for Grande Punto and Avventura), Ford Motors (2211 units for Figo, Figo Aspire), GM India Chevrolet (572 units for Beat, UVA, Sail UVA), Honda Car India (3706 untis for Jazz, Brio, Amaze), Tata Motors (8006 units for Indica, Indigo CS, Zest, Bolt Tiago), Toyota Kirloskar (1242 units for Liva hatchback and Volkswagen India (1906 units for Polo, Ameo—the car will be launched in June 2016 even though dispatches have started to showrooms).
Now with the launch of the Datsun redi-GO round the corner, it is to be seen whether the Alliance gets lucky once again with its new muscular small car!
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