With a promise to introduce new products every year, Tata Motors has showcased its future range of passenger vehicles at the Auto Expo 2016 that fall within its new Made of Great promise to auto consumers. The product line-up features the new sporty compact sedan (project code named KITE 5), the production ready, lifestyle SUV- HEXA in automatic and manual variants, compact SUV – NEXON and the personalized editions of the new passenger vehicles from Tata Motors. The new hatchback has been showcased publicly for the first time at the Auto Expo 2016. While it carries the ‘ZICA’ label for the duration of the event, the new name will be announced after a few weeks, ensuring all necessary consumer/ branding and regulatory aspects are addressed, and the launch will take place thereafter.
Tata Motors has partnered with Jayem Automotives for developing performance & special vehicles. The partnership will bring alive the next level of personalisation with performance enhancement kits as well as design modifications. At the Auto Expo, the first product from this partnership, a sporty hatchback, is on display.
According to Mayank Pareek, President Passenger Vehicle Business Unit, Tata Motors, “We are focused on bringing to our consumers the most exciting and dynamic, youthful, high-performance vehicles that should be segment-defining in style and features. The new range of Tata Motors vehicles showcased here at the Auto Expo will offer our customer a more robust choice and at the same time, redefine our passenger vehicles for the modern customer looking for stylish technology in the cars of their choice.”
Source: Tata Motors
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