Speaking at the brand name and
engine reveal event, Dr. Pawan Goenka, Executive Director, M&M Ltd. noted
“We are all set to create a new segment with the launch of the KUV100 which
also marks our foray into ground up petrol engines. An ambitious project from
the very start, the KUV100, is all set to carve its niche amongst first time
car buyers with its unique propositions. I am confident that the KUV100, like
its predecessors, will become an extremely popular brand and will be cited for
taking Mahindra to a whole new orbit”.
Pravin Shah, President & Chief Executive,
(Automotive), M&M Ltd. said, “With the evolving aspirations of today’s
youth we needed a product that will effectively address their needs for an SUV
lifestyle. Being a listening organisation, we identified the need gaps among
consumers and started planning for the product. Coming from our state of the
art manufacturing plant at Chakan, the KUV100 is a no-compromise,
next-generation compact SUV that will set the stage for the emergence of an all
new category. While being a market
leader in the SUV segment, I am sure that with the addition of the KUV100 in
our portfolio, we will effectively address the entire gamut of customer
segments from entry level to high end SUV with our product portfolio”.
Designed in-house and
engineered at Mahindra’s world class research and development facility, the
Mahindra Research Valley at Chennai, the KUV100’s sculpted body with its
prominent hood and high beltline has the design of a trendy urban crossover and
elements like the headlamp, styled like wrap round shades, give it a whole new
dimension. Targeted at the youth and first time car buyers, the KUV100 is
contemporary to the core and truly stylized with best in class
technologies. An indigenously developed
monocoque SUV, the KUV100 will have many firsts to its credit including the
first ground up petrol engine offering from Mahindra. In fact, all research
& development activities for this compact SUV were aligned with global
standards of quality, technology, testing norms, regulations and emissions from
the very start.
The KUV100 will be available
in 7 colours of Fiery Orange, Flamboyant Red, Dazzling Silver, Aquamarine,
Pearl White, Designer Grey and Midnight Black.
Source: Mahindra & Mahindra