A Maruti Suzuki may be content with a Nexa outlet in
India, but closest competitor Hyundai Motor is planning something very big
globally. The company will be showcasing its high performance sub-brand N at
the Frankfurt International Motor Show 2015 on September 15. ‘N’ is not an
outlet, rather it the result of intensive testing and product development. This
sub-brand N builds on Hyundai Motor’s massive exposure to motorsport experiences
and technology capability. Through N, the company wants to drive future
performance-oriented and race-track-capable models forward and bring ‘the most
thrilling winding road’ fun to customers who truly love cars.
Through N, the company wants makereal and emotional
connections with customers. A concept car showing the brand’s perspective on
future performance characteristics will be introduced during the Motor Show.
The ‘Hyundai N 2025 Vision Gran Turismo’ concept highlights sustainable
technology and race car design, truly representing the future potential of
Hyundai N. Through this new concept, Hyundai Motor is engaging further with its
fans and the online community by making Hyundai’s passion and performance
accessible to millions of people around the world. This concept is a new
project by Hyundai Motor to be coming exclusively to PlayStation’s Gran Turismo
video game series.
In addition, the Hyundai RM15 concept car will be displayed,
representing the company’s passion for performance and suggesting how the
Hyundai N driver-focused technologies could come into production. The
mid-engine concept, with a 2.0-litre 300ps engine, is undergoing further
developments to apply high-performance technology to Hyundai Motor cars in many
exciting ways.
Highlighting Hyundai Motor’s passion for performance and
engineering competency, a preview of the New Generation i20 WRC car will appear
on stage during the motor show to demonstrate Hyundai Motor’s performance
ambition.
Based on the New Generation i20, the rally car is the
first prototype for the vehicle that will challenge for the podium in the 2016
WRC. Already undergoing a punishing testing, engineering and development
regime, the new car is building up to its final rally-specification ahead of
its debut at the start of the 2016 FIA World Rally Championship at Rallye Monte
Carlo.
Source: Hyundai
Motor / Motown India