BMW celebrates ‘Make in India’ with lower prices

BMW India has priced several of its models a notch lower, passing on the advantage of locally produced cars to the Indian consumers.  In a press release, the company stated that celebrating the ‘Make in India’ initiative, BMW India has announced brand new prices for the portfolio of locally produced cars. BMW India has already strengthened its commitment to the Indian market by increasing the level of localisation at BMW Plant Chennai up to 50 pc.

Philipp von Sahr, President, BMW Group India said, “The future belongs to India. If you want to benefit from the dynamics of the Indian market, you need to act today. Following our approach ‘Production follows the market’, we have accelerated our localisation programme in India.  We have created a win-win situation for our customers with a wide range of exclusively authentic luxury products and now equally attractive value proposition with ‘Make in India’.”

 BMW Plant Chennai started operations on March 29, 2007. Since then, the BMW Group has strengthened its commitment to the Indian market and has continuously increased the number of its locally produced car models. Up to eight car models can be locally produced on two assembly lines at BMW Plant Chennai. Presently, the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1, the BMW X3 and the BMW X5 are locally produced at BMW Plant Chennai.