BMW debuts next gen 7 series with tons of luxury features

The plug-in hybrid model, which will be launched in long-wheelbase BMW 740Le form and bear the BMW 740Le xDrive badge when specified with intelligent all-wheel drive, is powered by a four-cylinder petrol engine and an electric motor, which together generate total system output of 326 hp. The electric drive system, supplied with energy by a high-voltage lithium-ion battery, provides a noticeable boost for the combustion engines when dynamic acceleration is required. Moreover, the BMW eDrive technology enables all-electric and therefore locally emission-free driving at speeds of up to 120 km/h and with a range of up to 40 kilometres.

Luxury ambience with all the trimmings: Executive Lounge, Touch Command.

The BMW 750Li xDrive, BMW 740Li, BMW 730Ld and BMW 730Ld xDrive models specified with the optional Executive Lounge, which redefines personal well-being in a luxury car, offer levels of comfort a class apart. This equipment package includes Automatic air conditioning with 4-zone control, Electrically adjustable comfort seats with massage function in the rear and Active seat ventilation for all seats, plus the optional Executive Lounge Seating, Executive Lounge rear console and Rear-seat entertainment Experience with BMW Touch Command. The massage function now also includes the Vitality Programme, which allows rear passengers to engage in active physical exercise for recuperation purposes. The Executive Lounge Seating option increases comfort in the rear seat behind the front passenger seat, which can slide forward by an additional 90 millimetres and has an electrically extendable footrest integrated into its backrest. The rear passenger can unwind into an extremely relaxing position thanks to a backrest which can recline impressively close to the horizontal position.

The Executive Lounge rear console houses a fold-out table, additional cupholders and the Touch Command system. This removable 7-inch tablet computer allows the user to control the infotainment and comfort functions available in the rear of the new BMW 7 Series and can also be used to play back external audio and video files, as a games console or to surf the internet.

Atmospheric touches: Ambient light, Sky Lounge Panorama glass roof.

The exclusive ambience inside the new BMW 7 Series is also enhanced by a precisely arranged lighting design. The Ambient light option now includes the Welcome Light Carpet, which provides eye-catching illumination of the area around the car doors. Another unique feature is the Ambient highlight for the long-wheelbase versions of the new BMW 7 Series, which bathes the rear compartment in an atmospheric light from light sources positioned vertically on the B-pillars.

Long-wheelbase versions of the new BMW 7 Series will also be available with the Sky Lounge Panorama glass roof, which is likewise one of a kind in the luxury sedan segment. When it gets dark, the light emitted from side-mounted LED modules is directed evenly onto the glass surface, where it hits an imprinted graphic. This creates an atmospheric motif mimicking a starry sky.

Another option customers can select to increase the feeling of well-being on board is the Ambient Air package, which ionises the air and generates a selection of eight aromas. Outstanding sound quality, meanwhile, is the speciality of the likewise newly developed Bowers & Wilkins Diamond surround sound system, which has been specifically tuned to the interior of the new BMW 7 Series.

Unique in the luxury sedan segment: BMW Laserlight.

Another new feature in the luxury sedan segment is BMW Laserlight, familiar from the BMW i8. Thanks to BMW Selective Beam, this is dazzle-free and can be specified for the new BMW 7 Series as an alternative to the standard full-LED headlights. The laser headlights generate a particularly bright, pure white light as well as providing a high-beam range of 600 metres, double that of the LED headlights.

Source: BMW