Lotus celebrates with over 1500 units sold in FY2014-15

The future for Lotus has always been on the edge. Though Lotus has been building brilliant cars like the Elise, the Evora and the Exige, the company just can’t seem to make some money.

The light at the end of tunnel is far but glimpses are visible for the company as sales have started to pick up. The company has sold just over 1500 units for the fiscal 2014-15. Leading the way for the brand is the Elise with highest demand for the little sports car.

Showing growth of 55pc in its global sports cars sales says a lot. Celebrations are in store as sales are gradually picking up. The company has achieved the best results since FY2008-09. Slowly but surely, Lotus might just pull it off. But it is bound to take a while. In 2013-14, Lotus only managed to move 1,296 units so 1,500 is enough to put smiles on the faces of the hard working people at Lotus.

Looking at the table below, it’s quite easy to tell that China, France and Germany seem to be picking up while Japan remains their largest export market with 365 units shipped in 2014-15. The Elise range has showed the most amount of promise with a volume of 729 cars sold globally in the year showing 80pc increase while the Exige S is close behind with 724. Lotus managed to churn out 562 Evoras the whole year.

At Geneva, Lotus unveiled their most radical creation on a road car yet, the Evora 400 which will go on sale in August 2015 to freshen up the Lotus line up.

Jean-Marc Gales, CEO of Group Lotus plc, stated: “This positive result is something that we have not witnessed at Lotus for many years. We are meeting both time and budget deadlines. Yet, we appreciate that we still have hard work to do to maintain the progress. Our continued expansion demonstrates the customer confidence in Lotus and that our product development strategy is meeting its objectives, while remaining true to our core pillars of efficiency, light weight, high performance and driving purity in the most desirable packaging.”

With 36 new dealers globally, the Lotus dealership grows steadily to 174 dealers worldwide in their mission of expansion of the brand.

Jean-Marc continued: “The reason that we are making such vital headway lies in our employees’ commitment to avoid delays in project deliveries and I am immensely pleased with the cultural changes that have been effected by our staff across the whole of Lotus. Looking to the future, we are working on new Lotus cars and have a number of exciting announcements and reveals over the next 18 months.”