The company will also export
variants of the Figo Aspire to compete globally.
“The Figo Aspire was designed to meet the
needs of consumers in India and around the world who told us they wanted a
sophisticated compact car with a comfortable, flexible and roomy interior, and
class-leading smart features – all combined with excellent fuel efficiency and
a low cost-of-ownership,” said Nigel Harris, president, Ford India.
An innovative device dock in the car allows the driver to store, mount
and charge mobile phones, MP3 players and satellite navigation systems, and to
integrate these devices into the car’s entertainment system.
Consumers looking for even
greater technological integration can choose a Figo Aspire equipped with SYNC
with AppLink, Ford’s advanced in-car connectivity system. SYNC with AppLink
allows drivers to control their phone, entertainment and apps hands-free using
simple voice commands – helping them to stay connected while keeping their
hands on the wheel and eyes on the road.
As for the safety angle, the
car has a robust passenger cage created from high-strength steel, and comes
with driver and passenger airbags. For the first time in a compact car in
India, the Figo Aspire also offers side and curtain airbags for an extra level
of protection. In the event of a serious collision, Emergency Assistance uses a
Bluetooth-paired phone to automatically call emergency responders and provide
information about your vehicle and location.
“With the new Figo Aspire we
have created a car that exceeds consumer expectations in almost every way,”
said Mark Fields, adding that “It has been built to meet Ford’s high global
standards of design, quality and performance, and is a true demonstration of
the One Ford Plan in action.”