Hyundai has revealed its innovative Santa Cruz Crossover Truck Concept at the 2015 North American International Auto Show (NAIAS)in Detroit. This pick up is targeted at the new generation of buyers, especially Millennials, who represent the second-largest population of car buyers.
“The Santa Cruz crossover truck concept meets the unspoken needs of a growing Millennial lifestyle we call ‘Urban Adventurers’,” said Mark Dipko, director, corporate planning, Hyundai Motor America, adding that the “This new crossover allows them all the expandable utility they need throughout their active week, from work-life professionalism, to social interests, to a whole variety of outdoor pursuits, without the typical compromises they have come to expect from the industry’s current product offerings.”
Modern urbanisation is impacting the market in a broad way, and this trend is especially strong with young adults, who face tighter parking on streets and parking garages, and increasing congestion overall. These trends are not confined to one specific region of the U.S.; they’re happening in urban hubs everywhere. These “Urban Adventurers” have a different mindset, being very active both socially, and in their communities, bringing a pioneering spirit to make their neighborhoods a better place to live and work.
Hyundai designers created a bold design that conveys this lifestyle, with a wide, sure-footed stance and an aggressive side-profile rake. The front view features an upright, hexagonal grille with cascading lines framing the sides, dual lens-free, honeycombed headlamp projectors, and prominent LED fog lamps. The side profile is highlighted by oversized wheels, Michelin tyres with a special tread design, centre-locking hubs and yellow Brembo brake callipers.
The vehicle has convenient, rear-hinged rear doors which integrate seamlessly with the front door design. The wheel arches, roof, and bed rails offer convenient tie-down cleats for securing cargo of all shapes and sizes. From the rear, the concept presents highly-contoured bed forms, and for extra utility, the expandable bed can be easily reconfigured for longer cargo, using a unique drawer-like sliding function.
The pickup is fitted with an environmentally-friendly 2.0-litre turbo diesel powertrain delivering 190 hp and approximately 407 Nm of torque, while achieving fuel economy in the high 30 mpg range. Santa Cruz also offers Hyundai’s HTRAC All-wheel drive system.
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