The "River in the City" shoot took place from June
14 - June 18, 2014. The set was built and produced three days prior to the
filming of the commercial. It took place on 400 Granville Street in downtown
Vancouver, Canada. Materials included:
1,000,000 pounds of boulders, rocks and sand (2,500 sand
bags), used throughout the set to break up water flow and give surface
disturbance
Water (250,000 gallons) was pumped onto the street with
water pumps hidden in the alley and placed in key spots. (The water was
recycled using a closed water system that pumped water from the end of the
street back to the top. The water was eventually discharged down the street,
into Vancouver Harbor.)
400,000 pounds of snow - the snowbank was made of snow
blanket and fish-ice
Logs, sticks, moss, and 80 fir/hemlock trees lined/covered
the street. (The trees were boxed and returned to the nursery and boulders,
gravel and other materials were also repurposed.)
Two wolves were on set. (The domesticated, mixed-breed
wolves were made available from the Animal Insight for Film and TV. A
representative from the American Humane Association was on set to attest that
the wolves were treated humanely and procedures were followed. Observers were
able to take pictures with the animals.)
In addition to "River in the City," three
additional spots focusing on product features of the Jeep Cherokee are
currently airing on television and available online:
"Front and Rear Park Assist" - in this :30 spot on
the Vancouver "river" street, Jeep proclaims "We've got your front
and your back" -- focusing on front and rear park assist technology of the
Jeep Cherokee.
"Forward Collision Warning" - :30 spot
highlighting the Jeep Cherokee's important passive safety system feature to
assist by warning the driver prior to a potential collision.
"Parallel and Perpendicular Park Assist" -
synchronistic orchestration shows simultaneous parallel and perpendicular park
assist technology of the Jeep Cherokee.