New BMW M340i xDrive launched in India at Rs 74.90 lakh

Exterior mirror caps with their unique M Design in high-gloss black add an eye-catching sporty look. Horizontal lines and the slim, stylishly darkened light units housing L-shaped LED taillights give the rear a wide, athletic stance. Complementing the M aerodynamics package, the car features a body-coloured M rear spoiler on the boot lid. The vehicle’s athletic touch is also enhanced by air intake struts and trapezoidal tailpipe trims. The 19-inch Jet Black Alloy Wheels in 995M styling with Red M Sport Brakes Calipers add hugely to the car’s road presence.

The interior accentuates luxury, comfort and the revered feeling of M. The first element to catch attention is the new digital BMW Curved Display which is harmoniously unified into the cockpit area so it almost looks like it is floating. Clear reduced design, eye-catching graphics, modern bright colours, futuristic textures and the interplay of reflections create an immersive visual appearance. Sport seats with Leather Varnasca upholstery in Black with M Highlights provide excellent lateral support and have a great range of adjustment. The sporty ambience of the interior is also underlined by the newly designed steering wheel with a red centre marker at the 12 o’clock position.  This, along with shift paddles, delivers a race car like seating experience.

The performance-oriented ambience is boosted thanks to M High Gloss Shadowline, Individual Headliner Anthracite and interior trim strips in Carbon Fibre. Also, as exclusive design features, the digital instrument cluster and front door sills bear the model lettering ‘M340i’. The newly designed air vents are more modern in design. Welcome Light Carpet, projected from the side sill, welcomes passengers in glamorous style. Ambient Lighting with six dimmable light designs creates an atmosphere for every mood while Automatic 3 zone A/C maintains the perfect temperature. Adding to the sense of space is the large glass sunroof. The big luggage compartment has a capacity of 480 litres. The 40:20:40 split backrest and automatic boot lid operation provide greater flexibility for loading / unloading. The car’s Harman Kardon Surround Sound system with 16 loudspeakers is an aural treat.

The new BMW M340i xDrive is powered by 2,998 cc straight-six petrol engine which produces an output of 374 hp and 500 Nm maximum torque. It is accompanied by a characteristic sound thanks to the M Sport exhaust unit. The car completes the sprint from 0 to 100 km/hr in 4.4 seconds, making it the quickest BMW to be produced in the country and the quickest ICE powered car to be built in India.

The eight-speed Steptronic Sport automatic transmission performs smooth, almost imperceptible gearshifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. For even greater driving pleasure, it is available with steering wheel paddle shifters and cruise control with braking function as standard. The Driver Experience Control modes SPORT and SPORT+ help support more dynamic driving even further by transferring power to the rear wheels.

The spread of driver assistance systems is more extensive than ever. Parking Assistant with Rear View Camera makes parking in tight spots easier. The Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways. It keeps a record of the last 50 metres driven and assists by taking over the steering.

BMW EfficientDynamics includes features such as Auto Start-Stop, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution and ECO PRO mode in Driving Experience Control. An Adaptive M suspension is available offering a great spread between riding comfort and sportiness.

BMW Safety technologies include six airbags, Attentiveness Assistance, Anti-lock Braking System (ABS) with Brake Assist, Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC), Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensors, Runflat Tyres with Tyre Pressure Indicator, ISOFIX child seat mounting and integrated emergency spare wheel.

Vikram Pawah, President and CEO, BMW Group India said, “For over 3 years, the BMW M340i has stood tall as the highest selling performance car in the Indian market. With more than 1000 happy customers in the country, this car is a segment best seller due to its unique M driving experience, commanding performance, attractive design and a rich feature list. Engineered by BMW M, the BMW M340i delivers the quintessential sporting essence of the 3 while embodying BMW M’s pure passion for motorsport. Its aggressive styling, best in class driving dynamics and the fan favourite B58 6 cylinder engine has made it an instant hit in the Indian market.”