Bookings open for New Tata Harrier, Safari at Rs 25,000

The new Harrier and Safari have been completely re-envisioned to match each of their customer sets. They come with a more dynamic and sportier design that accentuates the essence of young consumers. It has been introduced in four distinct personas – Smart, Pure, Adventure and Fearless, with unique blend of personalised design, high end features, advanced technology, and exceptional comfort. Additionally, the new Harrier boasts of multiple segment first features such as ADAS with Adaptive Cruise Control, 7 Air Bags, Smart E- Shifter and Paddle Shifters and Dual Zone Fully Automatic Temperature Control amongst others.

Furthermore, taking the SUV game a level up, the new Safari provides a heightened level of luxury and comfort through a combination of opulent materials and finishes and high-tech digital controls. Elevating this premium offering to cater to diverse preferences and needs, the new Safari will be introduced in four personas –Smart, Pure, Adventure and Accomplished. Equipped with Bi- LED Projector Head Lamps, Gesture Controlled Power Tailgate, 31.24 cm Harman Infotainment system, Harman Advanced AudioworX with 13 JBL Modes and R19 Alloys, the new Safari offers its customers with a plethora of enhancements making it a fully stacked product of choice.

In the line with the customer’s popular demand, the Company will also be introducing the new Harrier and the Safari in their #DARK avatars.

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility said, “We are elated to commence the bookings of the New Harrier and Safari starting today. Our commitment to excellence, guided by the valuable feedback of our customers, has paved the way for these legends to usher into a new era of dominance. Built on the capable OMEGARC, these SUVs continue their legacy of superior design, advanced features, premium interiors, and a robust powertrain, only reimagined to better themselves on every front. We are excited to present to you the new wave of Tata Motors SUVs and are confident that these two products will represent the capability and the aspirations of not only our customers but also that of our brand!”