India’s most loved car, the Maruti Suzuki Alto celebrates another historic milestone in the automobile industry by becoming India’s highest selling car driven by 45 Lakh+ Proud Owners. The Alto is an iconic brand which has consistently reinvented itself to adapt to the needs of the ever-evolving Indian consumer, ensuring it continues to set new benchmarks and spread the ‘Joy of Mobility’ over two decades of market dominance.
It has truly democratized the entry hatchback segment with features such as electronic power steering, front power windows, Auto Gear Shift (AGS) option, Dual Airbags, Anti-lock Braking System (ABS), availability of factory fitted CNG system, and more.
Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said “Over the past 2 decades, brand Alto has established a strong emotional connect with our customers. We are extremely proud of the Alto’s incredible journey. Achieving the 45lakh customer milestone is a testimony to the unwavering support and trust that our customers have placed in us. It’s a milestone which no other car brand has been able to achieve till date.”
Launched in the year 2000, the original Alto was an instant hit and by 2004 it had already become India’s no.1 selling car. Today, the All-New Alto K10 continues to be a hot favourite with its more powerful Next-Gen K-Series 1.0L Dual Jet, Dual VVT engine. Its confident maneuverability with a turning radius of just 4.5 meters and smart connectivity with SmartPlay Studio infotainment system, ensures it appeals to a wide variety of customers.