DIRECTLY DRIVEN BY INDIAN CUSTOMER WANTS AND NEEDS
Key to the success of Citroen’s C-Cubed programme is the collaborative effort between Citroen India teams and the company’s designers and engineers. Specifically for all-new C3 Aircross, this involved thorough research into the physical conditions in India, and extensive conversations with customers to ensure this Midsize-SUV fully meets their wants and needs. Data that emerged from customer clinics directly influenced the final styling, design and features of the all-new C3 Aircross.
“Listening to the voices of so many potential customers in these markets drove us to make sure New C3 Aircross offers families a unique package they will appreciate, combining distinctive signature Citroën brand design markers with pure SUV attributes in a muscular and eye-catching vehicle that represents great value. It fully embraces our 360-degree approach to comfort and well-being for everyone through outstanding roominess, modular versatility, and space to carry up to 5 or 5+2 people in serenity. It comes with high levels of equipment and technology, including for seamless connectivity on the move, and the family can make their vehicle even more personal with an extensive offer of themed customization packs and accessories made-to-measure for each market,” says Laurence Hansen, Citroën Product, and Strategy Director.
TOUGH OUTSIDE AND CARING INSIDE
All-New C3 Aircross is a desirable, 4.3m long family midsize-SUV with a tough, expressive design that inspires confidence. It features an assertive front face with a high bonnet, wide track width, Citroën Y-shaped lighting signature, and powerful double grille with a lower skid plate to deal with varying road conditions and maximise cooling. In silhouette, it stands out with its 200mm ground clearance, muscular wheel arches with large wheels and tyres, and resilient protective claddings.
The wide C-pillar adds verticality and strength to the body, while neat rear quarter windows add to the feeling of light and space for passengers. Windows and long rear doors enhance the feeling of height, light and visibility, and allow easy access to the rear rows of seats.
To enhance their pride of ownership, customers can also personalise their vehicle by choosing from a wide range of themed packs and accessories tailor-made to market expectations and designed to add character, street presence and value. Additionally, Citroën’s signature contrasting roof colours create an eye-catching dual tone effect for owners who want to add extra touch of personalisation to their vehicle.
Riding in the spacious cabin is a pleasure thanks to tuned suspension which maximizes comfort and minimizes body roll in demanding traffic conditions and over varying road surfaces. Citroen-tuned steering and turning circle for enhanced agility and easy maneuvering in dense urban traffic complement this. Even the underbody structure and approach angles have been engineered to ensure that all-new C3 Aircross can tackle rough road surfaces with ease and climb up or down steep slopes.
Muscular and purposeful bumpers along with the high ground clearance make it easy to bump up and over undulating road-surfaces when required, while the torsional stiffness of the body has been closely studied to reduce vibration and amplify occupant comfort.
The all-new C3 Aircross is particularly roomy. The 5-seater model offers one of the best knee room for rear seat passengers and up to 444-litres of luggage volume, while the 5+2-seater model adds intelligent modularity for multiple uses, with a third row of two individual seats. These can be folded down or removed individually when the family needs to balance the room for passengers with up to 511-litres capacity for luggage.
The bright, spacious and smartphone-friendly interior is extremely well equipped, and embodies Citroën’s acknowledged 360-degree approach to comfort and occupant well-being. Supremely comfortable seats combine with a powerful climate and air-conditioning system to keep everyone relaxed, particularly in the second and third rows of the 5+2-seater version thanks to a roof mounted blower. Thoughtful storage solutions throughout include cup holders that double as smartphone holders in the second and third rows so occupants can power their connectivity and stay in touch or entertained on the move.