Maserati celebrates GranTurismo at Milan Design Week

Style pioneer and global brand ambassador David Beckham was in attendance to pay a personal tribute to the new GranTurismo, along with Japanese designer Hiroshi Fujiwara, Italian pianist and composer Dardust and Italian actress Matilda De Angelis who raised a glass and celebrated the Trident’s icon – first designed in 1947 to enhance the long-distance sports car par excellence.

The GranTurismo One Off Prisma is a refined work of craftsmanship art, equipped with the Nettuno V6 internal combustion engine, dedicated to the heritage of this glorious car. The bodywork is made of a chromatic partnership consisting of 14 different colors – all painted by hand – and embellished with details of more than 8,500 letters hand-applied and hand-varnished one by one, making up the names of Maserati cars. Two of colors look ahead to the future, whilst the other twelve have been selected from the hues of the most popular GranTurismo models of the past, such as the characteristic Amaranto from the 1947 Maserati A6 1.500, and the Oro Longchamps that brightened the 1973 Maserati Khamsin.

The GranTurismo One Off Luce is a statement of innovation and sustainability, featuring a full-electric Folgore engine, literally reflects Maserati’s experimentation and constant research. The outfit is an original chromatic mirrored monolith, engraved with a dynamic laser-etched pattern and painted in an almost absent color that makes the contours of the car blend into its surroundings.  The interiors are a hymn to the future as they are made of Econyl – a regenerated nylon yarn – resulting in a unique aesthetic metamorphosis: the monochromatic blue interior reminds of the sea from which the sustainable material came from. The shapes of the seats are underlined also by the few graphics present on the central parts, lasered with gradient backing in contrast. The result is the two contrasting techniques, inside and outside: the mirror that almost hides the car and the laser that aims to create a strong and deep track of Maserati's soul, technical performance, and astonishing beauty.