Commenting on the launch, Naveen Soni, President, Lexus India, said, “We at Lexus India are thrilled to announce the pricing of the all-new Lexus RX, making it the most competitive SUV in its segment. Ever since we unveiled the new RX at the Auto Expo earlier this year, the luxury SUV has received a phenomenal response, with booking orders crossing way beyond our expectations”.
“Our guests are at the heart of everything we do, and the all-new RX is a testament to our unwavering commitment towards crafting a better tomorrow. We are confident that it will further bolster Lexus India’s presence in the Indian luxury car market,” he concluded.
With the introduction of standard Lexus Safety System+ 3.0 in the RX line-up, as well as the best-in-class features, Lexus ensures that all its guests have a premium driving experience by refining the vehicle's characteristics to elevate the signature Lexus ride quality. The driver’s seat is designed to encourage a deeper and more intuitive connection between the car and driver based on the Tazuna concept--thereby, enabling the driver to enjoy controlling the vehicle, while providing a sense of openness and comfortable interior space.
The series also promises the "Lexus Driving Signature," ensuring a captivating driving experience, with features such as Direct4 Drive force technology, HEV system and a powerful Turbo hybrid performance. Considering the impact of carbon emissions on the environment, Lexus is centered on electrified vehicles such as BEVs, PHEVs, HEVs that contribute to the realization of a carbon-neutral society. In the last one year, Lexus India has grown more than 3 times its sale in 2021.
With a vision to double its sales in 2023, Lexus India embodies the spirit of Omotenashi and offers exemplary quality and craftsmanship to its guests across India. Lexus is constantly trying to provide amazing experiences to its guests through its physical presence in 16 cities with 23 guest touch points and with the recently introduced Lexus Virtual Dome – a state of the art virtual guest experience center hosted on the Lexus India website.