Lexus launches all-new NX 350h in India at Rs 65 lakh onward

The 4th generation large-capacity hybrid system combines a 2.5-litre inline 4-cylinder engine with a high-output motor. It effectively combines a highly responsive engine, lithium-ion battery with enhanced battery performance, and hybrid system control with revised drive force characteristics to realize a high-level balance between exhilarating driving performance and excellent fuel economy.

Lexus globally has created a niche in the world of lifestyle luxury vehicles, specifically as a leading manufacturer of self-charging hybrid electric vehicles. Lexus India’s portfolio includes the ES, RX, LS, LC and LX.

The new NX 350h is available in 3 variants: Exquisite, Luxury, and F-Sport at the following prices, Ex-Showroom All India. The NX 350h Exquisite costs Rs. 64,90,000/-, the NX 350h Luxury is priced at Rs. 69,50,000/- and the NX 350h F-Sport is priced at Rs. 71,60,000/-.

With a lower center of gravity and stronger stance, the all-new NX 350h embodies stylish design, intuitive innovation, and boundless utility.  The most notable update is the introduction of Lexus Interface, the integrated multimedia and digital support on the 14-inch touchscreen display.

It offers wireless charging and smartphone connection to the user’s unique profile. This is paired with the introduction of standard Lexus Safety System+ 3.0.  The newly developed E-Latch electronic locking system is inspired by the movements of opening and closing Japanese traditional sliding doors. It was designed to allow the driver to open and close the doors naturally and effortlessly.

The Lexus NX was first launched in India in 2018. The new NX continues with its spindle grille, new full-width blade taillamps and Lexus rear badging. At the front, the updated grille pattern and frame create a more integrated feel to the body of the vehicle. Made up of tall U-shaped blocks, the spindle grille is designed for a three-dimensional effect and creates a sense of depth while expressing a strong progressive impression. It gets L-shaped daytime running lights (DRL), the three-eye LED projector headlamps.

In the rear, the Lexus logo has been redesigned to create an advanced and modern expression. The use of the L emblem has been replaced by a new, unified Lexus logo located at the center of the vehicle. The rear light bar lamps are constantly illuminated at night to function as a taillight and illuminate the rear brand signature. Guests can select from a variety of fresh NX colors to suit their taste, including Madder Red & Sonic Chrome. For colors exclusive to F SPORT models, the palette includes White Nova & Heat Blue.

Lexus has been building cars with the "human-centered" approach. The Tazuna concept is in line with this approach and will be introduced starting with this car. Tazuna in Japanese means reins of a horse; based on the idea  “Eyes on the Road, Hands on the Wheel,  Intuitive Interface”, it seeks to foster robust communication between the driver and car which has been at the CORE of the brand since its inception. The new NX 350h cockpit is designed to create awareness of what lies in front of the vehicle while facilitating smooth eye movements. The layout of information-related components leads the line-of-sight horizontally from the color heads-up display to the meters, while components have been arranged to lead the eye from the head-up display to the center display. In addition, by consolidating driving-related functions around the touch-sensitive steering wheel, the cockpit aims to provide intuitive, effortless driving control.

The globally renowned Lexus Safety System ( LSS), is finally here in India with the new NX 350h. LSS+ 3.0 has been updated to the third generation to enhance cognitive, judgmental, and operational performance. This enhances the coverage area to include response to head-on collisions and oncoming vehicles. In India, it comes with a range of advanced technology features including Pre-collision System (PCS) for vehicle detection with alarm, Dynamic Radar Cruise Control -All Speed, Lane Departure Alert & Lane Tracing Assist, Auto High Beam & Adaptive High beam System in Headlamps. Additionally, Blind Spot monitor, Rear Cross Traffic Alert (RCTA) & Rear Camera Detection (RCD) is also available greatly enhancing overall safety. The new NX 350h has been awarded the highest rating of ‘5 stars’ by independent vehicle safety test organization Euro NCAP.