This
extension is aimed at expanding its customer base and introducing premium
styling & popular features. With bookings open, the Altroz #Dark XT will be
available at authorised Tata Motors dealership at an introductory price of Rs
7.96 lakh(ex-showroom Delhi).
Commenting
on this occasion, Rajan Amba, Vice President, Sales, Marketing and Customer
Care, Tata Motors Passenger Vehicles Ltd. said, “The Altroz has created its own
mark in the premium hatchback market with more than 1.2 lakh happy owners. With
over 20% market share (YTD) in its segment, it has been very popular amongst
customers. The addition of the #Dark to its portfolio last year further
enhanced its style quotient. The Altroz offers true international standards of
safety, design and performance and has played an important role in enhancing
our New Forever range. We would like to celebrate the brands 2nd anniversary
with our customers with these product extensions, making it more accessible and
offering exciting feature updates. With increasing recognition from Indian
consumers and earning incremental market share year on year, we are confident
that ALTROZ is poised for more success in the future.”
The
Altroz #Dark XT and XZ+ will carry forward the imposing persona of #Dark
through its exterior and interior design. It will come with host of premium
features including perforated leatherette seats, rear armrest, #Dark tint
hyper-style wheels, height adjustable driver seat, rear headrest, front
adjustable seat belts, leather wrapped steering wheels, leather wrapped gear
knob and more.
#Dark
mascot on the new XT variant along with the dark theme exterior and interior
will further accentuate the bold and premium appeal at the mid variants. Adding
to the above, the top-of-the-line XZ+ variant will now be offered with new
additional safety features like Brake Sway Control and iTPMS. (Tyre Pressure
Monitoring System) to make the car more desirable & safe.
Being
the first vehicle on the ALFA (Agile Light Flexible Advanced)architecture, the
Altroz has always set #TheGoldStandard and has been appreciated for its design
and safety. With its laser cut design, highest safety rating, absolute comfort and
thrilling performance it has created a benchmark in its segment. The ALTROZ
comes loaded with features and is available in six variants with 1.2L Revotron
Petrol, 1.2L i-Turbo Petrol and 1.5L diesel engine options.