Tata
Motors has launched the all-new Aria with a slew of changes. Available in 3
variants, the all-new Aria is being launched in three trims – Pure LX, Pleasure
and Pride 4x4, and starts at a price of Rs 9.95 lakh. The all-new Aria comes
with a vehicle warranty of 3 years or 100,000kms, whichever is earlier
The
new stylised decals clear lens tail lamps and black bezel double barrel
headlamps, now further accentuate the exterior design of the Aria. The all-new
Aria features a new 2.2 litre Varicor engine, with a powerful output of 148bhp
and a high low-end torque of 320Nm for better pick-up and quick response,
returning a fuel efficiency of 15.05km/litre (ARAI certified).
The
new engine with VGT (Variable-Geometry Turbocharger) is electronically
controlled with a lower-end flat torque, which kicks in from as low as 1500
rpm, for a more precise response from the engine, improving in-city driving
capabilities, said a company press release.
The
car now features a uniquely engineered entertainment experience, exclusively
tailored by JBL from Harman premium sound system for the first time in India. The
sound system is acoustically tuned for optimum performance and delivers a
musical treat for occupants of each seat – four mid-range speakers, four
tweeters, one centre speaker and 1 sub-woofer.
Ankush
Arora – Senior Vice President (Commercial), Passenger Vehicle Business Unit,
Tata Motors Ltd., said, “At Tata Motors, the core philosophy behind the launch
of every new vehicle is anticipating what our customers need and blending it
with the best-in-class technology and design engineering. In–line with Horizonext,
we at Tata Motors have imbibed an aggressive four-pronged customer-focused
strategy in the all-new Aria, giving our ever-discerning customers a vehicle
that is more powerful, more fun, more reliable and extremely safe”.
The
Tata Aria was launched in March 2014. The new car comes equipped with 17 inch
alloy wheels, the body-coloured rub rails with chrome inserts.
The all-new Aria is fitted with a new timing belt, with
improved durability to 200,000 km. A new replaceable cartridge-type pre-filter,
provides for improved filtering for enhanced robustness of fuel injection
system, thereby reducing cost of maintenance. The new Varicor engine comes with
a warranty of 3 years or 150,000 kms, whichever is earlier.