To
make the Citroën ownership extremely comfortable, the company is launching
Citroën Future Sure for Indian customers. This comprehensive package allows
customers to Own a Citroën with an easy monthly payment of Rs 49,999, including
an assured future value on the C5 Aircross SUV. The package also includes
Routine Maintenance, Extended Warranty, Roadside assistance and an on-road
financing for up to 5 years.
Another
live example of Citroën’s India-first initiatives are La Maison Citroën phygital
dealerships in 10 cities – New Delhi, Gurgaon, Mumbai, Pune, Ahmedabad,
Kolkata, Bangalore, Hyderabad, Kochi, Chennai. At these showrooms, customers
get to experience the seamless, omni-channel retail concept through ATAWADAC
(Any Time, Any Where, Any Device, Any Content).
A
full digital ecosystem will link seamlessly the digital experience of customers
and will enrich the journey at the showroom with ATAWADAC reception Bar, High
Definition (HD) 3D configurator, Citroën Origins touchscreen. Available both
online and at La Maison Citroën dealerships, the HD 360° 3D Configurator offers
real time 3D visualization that renders visuals in an extremely realistic way.
Citroën
is launching 100% direct online buying for the C5 Aircross SUV. Customers in
over 50 Indian cities outside the dealer network will be covered through this
direct online initiative and can order directly from the factory. A dedicated
e-commerce-enabled website with a seamless journey for selection of finance,
insurance, annual maintenance packages, extended warranty as well as trade-in
of the existing car is available. Customers will be supported by a dedicated
Test Drive fleet, E-sales advisor, Virtual Product Demo and a Doorstep Delivery
facility.
For
the after sales network named the L’Atelier Citroën, the company will offer
unique services:
•
Remote diagnostics supported by comprehensive warranty and 100% parts
availability to assure customers of a stress-fee ownership experience.
•
Service on Wheels will enhance reach and availability for customers covering
majority of common repairs at customer’s doorstep.
•
These services will be backed by a pan-India Road Side Assistance service,
which will reach customers within 3 hours in majority of locations across the
country.
All
this represents Citroën Service Promise and it would mean “Comfort at Your
Fingertips” for customers.
For
the first time in India, consumers will be able to review their product and
ownership experience through our online review website: Citroën Advisor. A
highly successful model across the world, this allows customers to rate their
dealership, their car and their sales consultants. This pioneering tool in the
automotive world has evolved over time with a range of features that enables
Citroën to stay one step ahead in terms of transparency and proximity to its
customers.
Vincent
Cobée, Chief Executive Officer, Citroën, said, “The India launch of the new
Citroën C5 Aircross SUV is a very proud moment for all of us at Citroën. The
Citroën C5 Aircross SUV definitely goes beyond market expectations, addressing
all the needs in terms of design, comfort, roominess, equipment and powertrain.
Its international success and modern technology will certainly satisfy Indian
customers, who deserve nothing less than a world-class product. The Citroën C5
Aircross SUV will establish our brand in India and showcase what Citroën is capable
of. With this launch, Citroën starts a new chapter in India and you can expect
a lot of action in the next coming months, with the reveal of the first vehicle
from our new family of B-segment cars.”
Roland
Bouchara, Senior Vice President, Sales & Marketing, Citroën India, says,
“We are excited to launch the new C5 Aircross that embodies all the elements of
the Citroën Advanced Comfort® program. This ties up very well with our brand
ethos of Citroën 360 degree comfort to enhance the overall customer experience.
We are focused on improving the well-being of people by the seamless customer
experience, human-centricity and how well we are integrated digitally through
our La Maison Citroën phygital network. Through our disruptive products and
services, we are challenging the status-quo and reinventing the car buying and
distribution model in India. With over 1000 pre-bookings till date, the C5
Aircross is clearly one of the most anticipated SUVs in India and we are
looking forward to our journey in India with this launch.”
The
flagship SUV from Citroën is assembled in India at the Company’s plant in
Thiruvallur, near Chennai. This ‘Comfort Class SUV’ has a distinguished dynamic
design and is available in four body colours and an optional black roof, for a
personalised look. Today, globally, the brand’s leadership is illustrated by
its “unique comfort” signature and embodied by the five key aims of the Citroën
Advanced Comfort Programme illustrated
in the new Citroën C5 Aircross SUV:
1.
Flying Carpet Effect for cushioning the discomfort from road bumps through the
Progressive Hydraulic Cushions® equipped suspension system, exclusively
developed by Citroën.
2.
A stress-free travel environment Cocooned in Comfort with Acoustic Front Windscreen
& Front Window glasses, Advanced Comfort Seats and 3 individually sliding,
reclining & modular rear seats that fold flat to offer a class leading boot
space.
3.
Panoramic Life with brighter and airier cabin and relaxing views of the scenery
outside especially with its Panoramic Sunroof (Shine variant)
4.
Intuitive Technologies to simplify life on-board which include the unique Grip
Control® System with multiple drive surface options, Blind Spot Monitoring
System, Park Assist feature which enables you to park the car with only the
brake and accelerator control while the car steers itself, Foot Operated Hands
free Electric Tailgate (Shine variant), Engine Stop & Start function, a
31.24 cm Digital Driver Display, a 20.32 cm Infotainment Touchscreen with Apple
CarPlay™ & Android Auto amongst a host of other technological features.
5.
Powerful yet refined 2.0 litre Diesel Engine and 8-speed "Efficient
Automatic Transmission". The C5 Aircross SUV offers best-in-class Fuel
Efficiency of 18.6 kmpl (ARAI certified)
6.
With 10 key Driving and Safety aids,
customers can experience comfort for mind along with the driving comfort.
The
new Citroën C5 Aircross SUV has been launched in 4 colours – Pearl White,
Tijuca Blue, Cumulus Grey & Perla Nera Black. These are available in both
full body colour and bi-tone options with a wide range of accessories on
offer.